TikTok Events Manager is a workspace to create and manage data connections with TikTok, no matter where they take place (on your website or app, in-store or via your CRM). Events Manager was designed with ease in mind, so all advertisers can use the tool, regardless of technical expertise. Events Manager enables you to:

• Connect data across websites, servers, apps and stores

• Add or Edit Events that best align with your business goals and define how they are measured

• View event data to see how often users take desired actions after interacting with your brand on TikTok

• Monitor and diagnose set up issues to ensure you're operating under best practices and can fix common issues

Navigate to Events Manager

From within TikTok Ads Manager, hover over the Tools tab and click Events.