TikTok on BASE Set Up Guide
Last updated, May 2024

How to set up TikTok on BASE

1. ​Find TikTok under Channels in your BASE Channel Manager, otherwise as an App in the App Marketplace. Click Set up to get started.


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2. Sync a TikTok For Business account to activate the integration. At this stage, you can either create a new TikTok For Business account or connect to an existing account.


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3. ​Authorize BASE to connect with TikTok For Business.


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4. ​Having successfully connected your TikTok For Business account, you will be prompted to create or connect a TikTok Business Center.

  • ​To create a new TikTok Business Center, click Create New under the Business Center section to register a new account.


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  • ​To connect an existing TikTok Business Center, select one that belongs to your TikTok For Business account and click Connect.


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5. ​Then connect your TikTok Ad account.

  • ​To create a new TikTok Ad account, click Create new.


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  • ​Or, select an existing TikTok Ad account associated with your TikTok For Business account and click Connect.


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6. Having successfully connected your TikTok For Business account, TikTok Business Center, and Ad account, you will see the following page:


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7. ​Create a TikTok Pixel by clicking Create New in the Data Sharing section.


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8. Having set up the TikTok Pixel, you can enable the Advanced Matching feature to track your website visitor events with improved match rate accuracy for optimal measurement.


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9. ​Having successfully connected your TikTok For Business account, TikTok9. Set up your product catalog syncing by clicking Create New. This will sync your existing product catalog onto your TikTok Business Center.


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10. Once each section is completed, click Finish Setup.


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11. ​ After completing setup, ensure your Business Information is complete in TikTok Ads Manager, under the TikTok Ad account you registered with. This includes your business address, primary contact information and payment information.




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