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Adding a Partner to your Business Center is a great way to improve cooperation, save time, and take full advantage of TikTok for Business. A partner is another business you work with to manage and build TikTok campaigns. Partners can be businesses like creative agencies, media planners, or other organizations you collaborate with, and become a partner in your Standard, or Enterprise Business Center.
Note: Organizations may want to become TikTok Business Center Partners when they start managing multiple accounts and assets including ad accounts, TikTok Pixels, Audiences, Catalogs, Shops and more. When you add a Business Center as a Partner Business Center, you can select the accounts and assets you'd like this partner to access and set the access permissions.
Benefits
With Partners in TikTok Business Center you can:
Adjust ad account permissions
Remove your partner's access to your assets
TikTok Business Center Partner Use Cases:
You are an agency and you work with your advertisers.
You are an advertiser and you work with your agency.
You are an agency and you collaborate with another agency.
You are the headquarters and you have to check out all branch offices' ad accounts.
Note: You can also use Partners in Enterprise Business Center. Learn how to view members, partners, and activities across Business Centers.