Web measurement
Creating a Data Connection
Why Do Data Connections Matter?
Data connections are essential to delivering high-performing ads. They open up a more holistic view into your customer journey and allow you to optimize your campaigns so that the right ads reach the right users.
Data connections are the links that connect your brand's marketing data with TikTok Ads Manager. The signals received through these connections allow our systems to learn from the actions that people take on your website or app.
When you connect your data to TikTok Ads Manager, you gain access to:
Improved measurement: Easily measure campaign performance and return on ad spend (ROAS), with insights combining the customer journey and the user experience on TikTok
Advanced solutions: Unlock more sophisticated solutions like Video Shopping Ads, Value-Based Optimization, and Smart Performance Campaign, which are dynamically powered by data connections to optimize your ads
Audience customization: Data connections allow you to create custom audiences based on actions users have taken, re-engage previous visitors, and build lookalike audiences
Creating a Data Connection
Data Connections for Web, App, or Offline data can be setup via TikTok Events Manager
Log in to TikTok Ads Manager and go to Tools.
Click Event to enter TikTok Events Manager
If you've never created a data connection, click the Get Started button
If you've created a data connection in the past but are looking to create a new data connection, click the Connect data source button in the top right corner of Events Manager
This will bring you into the connection creation tool that provides step-by-step instructions on how to implement data connections, regardless of where they take place (i.e. on your website, on your app, or in-sto
There are three different connection types that you can choose from.
For Web: Learn more about How to Set Up and Verify Web Data Connections
For App: Learn more about How to Set Up App Data Connections
For Offline: Learn more about How to Set Up Offline Data Connections
Note: you can only connect 1 data source at a time. You can return to this setup process to create a data connection from other sources