Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
Tips for Hybrid Bidding for performance auction
Hybrid Bidding is a feature in TikTok Ads Manager that allows you to switch between the Maximum Hybrid Bidding and Cost Cap bid strategies while an ad group is actively spending. The goal of these best practices is to help you optimize ad performance and achieve marketing objectives by effectively managing bid strategies.
Learn more about Hybrid Bidding.
Tips to switch from Maximum Delivery to Cost Cap bid strategy
Changes to the bid strategy should be made after the ad group has accumulated at least 5 conversions and run for at least 3 days.
Cost Cap bid should be set to the average CPA that the ad group achieved in the past 3 days using Maximum Delivery.
You can set a higher Cost Cap budget since TikTok will optimize delivery toward your target CPA to help you achieve stable and efficient CPA outcomes.
Tips to switch from Cost Cap to Maximum Delivery bid strategy
You can change the bid strategy at any time.
You should set your budget to the amount you are willing to spend.