About Hybrid Bidding for performance auction

Hybrid Bidding is a feature in TikTok Ads Manager that allows you to switch between the Maximum Delivery and Cost Cap bid strategies while an ad group is actively spending. Hybrid Bidding can help you align your bid strategy with priorities like maximizing scale or achieving efficient and stable CPA outcomes, without the need to launch additional ad groups. You can manage these switches on the ad group's edit page.

Availability

Hybrid Bidding supports the following performance objectives:

• Web Conversions

• Product Sales

• App Promotion (MAI, AEO, iOS, DC, Android)

• Lead Generation

• Traffic on TikTok and Pangle

Note: Hybrid Bidding does not currently support TikTok Shop and Value Based Optimization (VBO).

Benefits

• Hybrid Bidding reduces effort and saves time because it eliminates the need to create new ad groups when you want to switch bid strategies.

• If you find it challenging to achieve consistent CPAs using Maximum Delivery, you can switch to Cost Cap bidding to achieve CPA stability.

Example

Hybrid Bidding is an effective option for those who want to switch bidding strategies to align with seasonal priorities. For example, if you want to prioritize scale during a promotional event, you can use Hybrid Bidding to switch from Cost Cap to Maximum Delivery and revert to Cost Cap bidding after the event ends.

Resources

• Tips for Hybrid Bidding for performance auction