About LIVE GMV Max

LIVE GMV Max is an automated Shop Ads campaign that optimizes liveroom traffic to get the highest gross revenue for your LIVE event. You can create a new LIVE GMV Max campaign in Seller Center.

Features and benefits of LIVE GMV Max

• Optimize for total liveroom return on investment (ROI). Note: LIVE ROI measures your total liveroom GMV divided by your total ad spend. Learn more about ads metrics in Seller Center.

• Optimize and control overall LIVE placements for your campaigns

• Drive incremental GMV for your liveroom events

When to use LIVE GMV Max

• If you are actively investing in livestreaming

• If you want to grow your livestream GMV

• If you want to maintain strong LIVE ROI