Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App promotion
App promotion objective
App Event Optimization
-
- About App Event Optimization
- Best practices for App Event Optimization
- Available bid strategies for App Event Optimization
- About Event Count for App Event Optimization
- How to set up an App Event Optimization campaign
- About differences between App Retargeting and AEO/VBO
- List of requirements for App event optimization
-
App VBO
-
- About Value-based Optimization for app
- How to promote an app using Value-based Optimization
- Tips for Value-based Optimization for app
- Available bidding strategies for Value-based Optimization for app
- About the Target ROAS bidding strategy for app VBO
- How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
-
iOS 14.5+ Guidance
-
- About account management for iOS 14.5+
- About Bidding & Optimization Considerations for iOS 14+
- About iOS 14.5+ dedicated campaign limits
- About iOS 14 or higher Dedicated Campaign Quota Updates
- About iOS 14.5+ dedicated ad group statuses
- How to check iOS 14 dedicated campaign availability
- How to create an iOS 14.5+ dedicated campaign
- About editing an iOS 14.5+ dedicated campaign
- How to copy an ad group from an iOS 14.5+ dedicated campaign
- How to copy an ad from an iOS 14.5+ dedicated campaign
- About deleting an iOS 14.5+ dedicated campaign
- Best practices for account management for iOS 14.5+
- About Campaign objectives for iOS 14.5+
- Best practices for campaign objectives for iOS 14.5+
- Performance and Reporting Considerations for iOS 14 or Later Dedicated Campaigns
-
App Profile Page
App retargeting
- Ad objectives /
- App promotion /
- App VBO /
About Value-based Optimization for app
Note: Value-based Optimization (VBO) for app is currently only available for Android and campaigns using the app promotion objective.
VBO for app goes beyond App Event Optimization by targeting users who are most likely to generate higher Purchase value or Ad revenue value. VBO for app focuses on maximizing the long-term value (LTV) of users acquired through advertising campaigns.
Learn more
Learn how to promote an app using VBO.
Remember to review the eligibility criteria, such as requirements to postback Purchase value or Ad revenue value as a data input, allowing the system to optimize towards ROAS.
To understand the results of the performance goals, you can view metrics, such as Purchase ROAS or Ad Revenue ROAS in TikTok Ads Manager. You may need to customize your columns to see them.
Available bidding strategies for Value-based Optimization for apps include either Highest Value or Target ROAS.