How to promote an app using Value-based Optimization
Note: Currently, you can only promote Android apps using VBO.
Promoting an app with Value-based Optimization (VBO) Conversion ads in TikTok Ads Manager helps you find the most relevant audience type that will likely generate a higher return on ad spend (ROAS). Learn about Value-based Optimization for app.
Before you begin
Value-based Optimization (VBO) will only be available when you have generated over 30 purchase conversions events with value over any consecutive 7 days on TikTok, News Feed App Series placements, or Pangle.
Learn about the specifications for Value-based Optimization for app.
How to promote an app using Value-based Optimization
To promote an app using VBO:
Go to TikTok Ads Manager.
Click the Campaign tab.
Click Create to create a new campaign.
Select one of the following supported advertising objectives: App promotion, App Installs, Catalog Sales, Conversions.
Select an Android app.
Choose a Placement either TikTok, News Feed App Series, or Pangle.
Select Value as the Optimization Goal.
Select a Bid Strategy, from either Highest Value or Minimum Return on Ad Spend (ROAS).
Highest Value is the default bidding strategy if you don't enter a Minimum Return on Ad Spend bid.
If you want to use the Minimum ROAS strategy, enter the Revenue on Ad Spend you want to achieve.
Complete the remaining settings and submit your VBO app campaign.
Learn about tips for Value-based Optimization for app.