About the Target ROAS bidding strategy for app VBO

Target return on ad spend (ROAS) is a bidding strategy for Value-based optimization for App that offers greater control over ROAS, striking a balance between maintaining stable ad delivery and enabling profitable growth. By setting a target ROAS, you can optimize towards a specific ROAS goal, allowing for more nuanced campaign management and potentially better overall performance.

When you select Target ROAS as your bidding strategy, you can choose to optimize for Day 0 or Day 7 ROAS. Note: Day 7 ROAS is still in development and not available to all advertisers at this time.

Powered by Smart+ capabilities, this AI-driven solution enhances performance, streamlines campaign setup and management, and simplifies creative execution, ensuring a seamless advertising experience.

Benefits of using Target ROAS

• Efficient ad spend: Target ROAS helps to ensure ad budgets are optimized by focusing on high-return conversions, preventing overspending on low-performing ads. This maximizes revenue while controlling costs by targeting the most profitable audience that will achieve your goals.

• Time-savings: Target ROAS automates bid adjustments based on your desired return, reducing manual campaign management. This allows your team to focus on strategy rather than day-to-day optimization.

When to use Target ROAS

Target ROAS is a good fit for advertisers who prioritize achieving a specific target.

Availability