Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App promotion
App promotion objective
App Event Optimization
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- About App Event Optimization
- Best practices for App Event Optimization
- Available bid strategies for App Event Optimization
- About Event Count for App Event Optimization
- How to set up an App Event Optimization campaign
- About differences between App Retargeting and AEO/VBO
- List of requirements for App event optimization
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App VBO
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- About Value-based Optimization for app
- How to promote an app using Value-based Optimization
- Tips for Value-based Optimization for app
- Available bidding strategies for Value-based Optimization for app
- About the Target ROAS bidding strategy for app VBO
- How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
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iOS 14.5+ Guidance
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- About account management for iOS 14.5+
- About Bidding & Optimization Considerations for iOS 14+
- About iOS 14.5+ dedicated campaign limits
- About iOS 14 or higher Dedicated Campaign Quota Updates
- About iOS 14.5+ dedicated ad group statuses
- How to check iOS 14 dedicated campaign availability
- How to create an iOS 14.5+ dedicated campaign
- About editing an iOS 14.5+ dedicated campaign
- How to copy an ad group from an iOS 14.5+ dedicated campaign
- How to copy an ad from an iOS 14.5+ dedicated campaign
- About deleting an iOS 14.5+ dedicated campaign
- Best practices for account management for iOS 14.5+
- About Campaign objectives for iOS 14.5+
- Best practices for campaign objectives for iOS 14.5+
- Performance and Reporting Considerations for iOS 14 or Later Dedicated Campaigns
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App Profile Page
App retargeting
- Ad objectives /
- App promotion /
- App VBO /
About the Target ROAS bidding strategy for app VBO
Target return on ad spend (ROAS) is a bidding strategy for Value-based optimization for App that offers greater control over ROAS, striking a balance between maintaining stable ad delivery and enabling scalable growth. By setting a target ROAS, you can optimize towards a specific ROAS goal, allowing for more nuanced campaign management and potentially better overall performance.
When you select Target ROAS as your bidding strategy, you can choose to optimize for Day 0 or Day 7 ROAS. Note: Day 7 ROAS is still in development and not available to all advertisers at this time.
Powered by Smart+ capabilities, this AI-driven solution enhances performance, streamlines campaign setup and management, and simplifies creative execution, ensuring a seamless advertising experience.
Benefits of using Target ROAS
Efficient ad spend: Target ROAS helps to ensure ad budgets are optimized by focusing on high-return conversions, preventing overspending on low-performing ads. This maximizes revenue while controlling costs by targeting the most profitable audience.
Time-savings: Target ROAS automates bid adjustments based on your desired return, reducing manual campaign management. This allows your team to focus on strategy rather than day-to-day optimization.
When to use Target ROAS
Target ROAS is a good fit for advertisers who prefer scaling only when a specific target is reached.
Availability
Campaign type | Available for Smart+ App Campaigns |
Current status | Smart+ - Day 0 ROAS: Open beta for gaming advertisers - Day 7 ROAS: In development |
OS | Android |
Objective | App promotion |
Optimization goal | - Purchase Value - Ad Revenue Value: (in development) |
Targeting location | - For Purchase Value, we recommend using US or ROW targeting at this time. - For Ad Revenue Value (in development), global markets are supported. |
Placement | TikTok Only
Note: If you select Automatic placement, only TikTok will be included. |
Search | Not supported |
Campaign budget optimization (CBO) | Yes |
HEC Toggle | Yes |
Conversion window | 7-day click, 7-day engaged view, or 1-day view |