How to use the view report tool

Last updated: December 2025

The view report tool in TikTok Ads Manager helps advertisers monitor and compare performance across multiple campaigns in one place. It shows key metrics, pacing progress for reservation ads, and top-performing creatives or audiences to support better decision-making.


Features

  • Overview: Visual summary of campaign performance, highlighting key metrics such as impressions, reach, CTR, video views, and conversions, alongside trend charts and breakdowns by funnel stage.

  • Pacing for reservation ads: Track progress, spot slowdowns, and optimize pacing across campaigns, all in one streamlined view.

  • Creative-centric reporting for Smart+ campaigns: Analyze performance at the creative level, including metrics by asset group, enhancement type, and variation, to understand how different creatives contribute to campaign outcomes. Learn more about reporting for Smart+ creatives.


Availability

The view report tool is available to select customers and rolling out over time. It is available for campaigns and will expand to ad groups and ads over time.


How to use the view report tool

  1. Click the Campaigns page from the top navigation bar in TikTok Ads Manager.

  2. Click the Campaign tab on the left to show your campaign list.

  3. Scroll down or use the search bar to find your desired campaign(s).

  4. Select one or multiple campaigns to view report for.

  5. Click View report on the left.