How to use View Report in TikTok Ads Manager
View Report is a reporting workspace in TikTok Ads Manager that helps you monitor in-flight delivery, analyze performance across dimensions, and review campaign results. You can use it for a single campaign, ad group, ad, or eligible creative asset, or compare multiple entities in one report.
View Report brings together objective-based metrics, interactive trend and comparison charts, detailed performance tables, Smart+ creative insights, audience insights, and AI-powered campaign summaries.
Availability
View Report is available globally in TikTok Ads Manager for Manual, Smart+, and Smart+ 2.0 campaigns across Auction, Reach & Frequency, and Reservation buying types. Some tabs and features may only be available to eligible accounts or campaign types.
Before you begin
Make sure you have access to the ad account and the campaigns, ad groups, or ads you want to analyze.
The tabs you can access depend on the selected entity level, campaign type, and account eligibility.
The Summary tab is available at the campaign level. It supports a date range of 3–30 days and uses data with a T-1 delay.
How to open View Report
Choose the entry point that matches your analysis goal.
Analyze one entity
In TikTok Ads Manager, go to Campaigns.
Open the Campaign, Ad group, or Ad tab.
Find the campaign, ad group, ad, or eligible creative asset you want to analyze.
Click View report in the inline action list.
Compare multiple entities
In the campaign list, select the campaigns, ad groups, or ads you want to compare.
Click View report in the action bar.
If you select multiple entities, use the cascading folder structure in View Report to move between the combined view and individual campaigns, ad groups, ads, or creative assets.
Select one or more entities in the campaign list, then click View report in the action bar.
How View Report is organized
The default landing tab and available tabs change based on the entity level you open.
Entity level | Default tab | Available tabs |
|---|---|---|
Campaign | Summary | Summary, Delivery, Creatives, and Audience, plus eligible specialized tabs |
Ad group or ad | Delivery | Delivery, Creatives, and Audience, plus eligible specialized tabs |
Creative asset | Delivery | Delivery only |
How to generate a campaign summary
Use Summary for a multi-day campaign review. It turns campaign data into three parts: overall performance and highlights, analytical insights into performance drivers, and optimization directions.
Generate a campaign-level Summary to review performance highlights, analytical insights, and optimization directions.
Open View Report for one or more campaigns.
Click Summary.
Edit the report name and select a date range from 3 to 30 days.
Select up to four core metrics. Spend is included by default and cannot be removed.
Click Generate Summary.
How to analyze delivery performance
Use Delivery as the main workspace for monitoring active campaigns and reviewing detailed results.
Use trend charts to review performance changes over time.
Pacing progress: For reservation ads at the campaign and ad group levels, compare budget and impression delivery against campaign targets and identify over- or under-pacing.
Performance overview: Review objective-based KPI cards. Spend is pinned by default. You can add, remove, or reorder up to 20 metric cards and save a custom metric template for reuse.
Trends: Plot one or more metrics over time and switch between hourly, daily, weekly, or monthly views.
Comparison: Set metrics for the X- and Y-axes, apply a Top N filter, and identify high-performing clusters or outliers.
Details: Use Custom columns to select and reorder metrics, sort by a column heading, and click Download to export the table as a CSV.
How to analyze Smart+ creative performance
Use Creatives to understand how individual Smart+ creative components contribute to campaign performance.
Switch between creative assets, text, and enhancements to identify the elements driving performance.
Click Creatives.
Under Select the Insight dimension, choose Creative assets, Text, or Enhancements.
Use Trends to compare performance over time and apply a Top N filter to focus on the highest-volume elements.
For eligible videos, open video key frame analysis to review engagement at specific moments, such as hooks or end cards.
Use Comparison to evaluate two metrics side by side and identify efficient or underperforming creative elements.
Review asset previews and row-level metrics in Details, then click Download to export the customized table as a CSV.
Other available insights
Additional tabs appear only when the selected campaign, entity level, and account are eligible.
Placement: Compare performance across TikTok and TikTok Ad Network placements. This tab is available at the ad group level and is not available for Smart+ campaigns.
Search: Analyze performance by search term for Search campaigns at the campaign and ad group levels.
Contextual: Review performance by content topic for eligible Pulse campaigns and ad groups.
Split Test: Review statistical confidence, identify the winning version, and view recommendations for eligible split tests.
Attribution: Compare conversions and cost per acquisition across available click-through and view-through attribution windows for eligible ad groups.
Custom Conversions: Analyze and export results by custom conversion event when this insight is available to your account.
Best practices
Start with Summary for a 3- to 30-day campaign review, then use the other tabs to investigate the performance drivers.
Check Pacing progress and performance cards during a campaign to identify delivery variance early.
In Creatives, compare creative assets, text, enhancements, and eligible video key frames instead of relying only on ad-level results.
Use comparison charts to plot two metrics and identify high-performing clusters or outliers across delivery, creative, and audience data.
Customize the Details table before exporting so the CSV contains the metrics needed for your campaign review.
