About TikTok Web Data Connection
TikTok data connections are set up for web ads measurement and optimization through TikTok Pixel or Events API integration. You can use these web data connections through selected third party partners or through a manual setup.
Benefits
When you integrate a web data connection with TikTok, you benefit from:
Measured ad performance: Measure your return on ad spend (ROAS) based on specific conversion events.
Optimized ad delivery: Target audiences that are more likely to visit your website by creating optimization events. For example, add to cart or purchase.
Marketing audiences: Create audiences that can be used to re-engage your website visitors and to find similar new customers.
Key terms
TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok.
TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser's marketing data, across web, app, and offline (eg. Store, CRM) channels with the ability to customize the information they share with TikTok.
Next steps
Learn more about:
TikTok Business product terms and TikTok privacy policy for data collection policies.