Before getting started: Reach & Frequency is currently only available to qualified customers. Please contact your sales representative for more information.
Reach & Frequency (R&F) is a campaign buying type on TikTok Ads Manager that lets you control the audiences you reach, and the number of times they are exposed to your ad messaging before delivery. One way to control how you share your messaging with your audience from a R&F campaign is through Multiple Creative Delivery.
What is Multiple Creative Delivery
With Multiple Creative Delivery, you can tell your brand or product story by showing people a series of ads in the order that you define. You can use Multiple Creative Delivery to build interest, reinforce a message, or create a unifying theme. This article explains how Multiple Creative Delivery works, access and setup, and a comparison of all ad sequence & schedule strategies.
Multiple Creative Delivery best practices for Reach & Frequency
Delivery Strategy | How it works | Best for |
Standard | •Each creative is delivered randomly, but with similar distribution of impressions between each creative. | •When your messaging has multiple components such as highlighting product features, or different influencers within a single ad |
Sequenced | •Creatives are delivered in a set order. | •When you tell a sequential brand story with a series of creatives. |
Scheduled | •Creatives are delivered during a set schedule. | •When you want to pair creatives with a specific launch date or timing. |
How Multiple Creative Delivery works
Multiple Creative Delivery lets you define the order that people will see your ads within an ad group. You can upload up to 20 creatives under one ad, and rotate the content to see what resonates best with demographics.
After setting the ad group level’s budget and schedule, you can choose your preferred delivery method. Standard is selected by default.
Standard delivery: Your ads will be distributed evenly and are expected to achieve a similar amount of traffic.
Scheduled delivery: Set specific time periods to deliver each ad.
Sequenced delivery: Set a specific sequence to deliver your ads.
Note: If any of your ads are disapproved, we'll automatically adjust your sequencing and schedule accordingly.
How to access Multiple Creative Delivery in Reach & Frequency Campaigns
TikTok R&F campaigns support up to 20 ads in an ad group. When creating an ad group with multiple ads, you must select the ad sequencing and schedule strategy. This will determine when people see your ads and the order they see them.
Create a new campaign in TikTok Ads Manager.
Select Reach & Frequency as the Buying Type.
From the Ad sequencing & schedule module within ad group settings page, choose your preferred delivery mode.
How to setup Multiple Creative Delivery
If you chose Standard delivery, no further set up is required. You will need to complete your ad group, submit your reservation, and create your ads. However, if you chose Sequenced or Scheduled delivery, you will need to determine the order that you want your ads to appear in.
Note: Each ad group supports a maximum of 20 ads.
For Sequenced Delivery
From Ad sequencing & schedule, select Sequenced Delivery.
Set the number of ads you wish to deliver.
Complete your ad group, submit your reservation, and continue to the ad creation page.
From the Ad list module, you will see the ads in your delivery sequence.
Create the ads for each ad in your delivery sequence.
Once you have created all the ads, click Submit.
If you wish to re-order the ads in your delivery sequence, click Edit ad schedule from the ad list module and re-order the ads from the ad group page.
Note: The impressions of each ad will be determined by your ad group's frequency setting, campaign flight duration, and ad review status. Each ad group supports a maximum of 20 ads.
For Scheduled Delivery
From Ad sequencing & schedule, select Scheduled Delivery.
Click +Add new ad to set the number of ads to deliver in your ad group.
Select the date range when you want to deliver your ads.
Complete your ad group, submit your reservation, and continue to the ad creation page.
From the Ad list module, you will see the ads in your delivery sequence based on their delivery date.
Create the ads for each ad in your delivery sequence.
Once you have created all the ads, click Submit.
If you wish to re-order the ads in your delivery sequence, click Edit ad schedule from the ad list module and re-order the ads and the delivery dates from the ad group page.
Note: The impressions of each ad will be determined by your ad group's frequency setting, campaign flight duration, and ad review status. Each ad group supports a maximum of 20 ads.