About Reach & Frequency
Reach & Frequency buying on TikTok gives advertisers the ability to plan and reserve campaigns in advance, as well as precisely control how ads are delivered to desired audiences, all at a fixed CPM. This contrasts with the auction ad buying type, which is delivered through dynamic auction bidding.
Note: If Reach & Frequency is not available to you currently, please contact your sales representative for more information.
How Reach & Frequency works
When you create a Reach & Frequency campaign, it'll utilize three main components at the ad group level:
Targeting: Selects the audience segment(s) that you want to reach.
Schedule: Sets when your ads will be delivered.
Reservation and purchase method: Controls your budget, impressions, reach, and percentage of the audience reached.
Your chosen settings for each are then used to predict the outcome and total cost of your campaign. With Reach & Frequency, you'll see how your choices impact the following in real-time:
Reach
Impressions
Cost per mille/thousand impressions (CPM)
Frequency
Budget
Benefits
Advanced reservation: Reserve your campaign and secure a fixed CPM up to 225 days ahead of the campaign to avoid volatility and safeguard delivery.
Control when and how often people see your ads: While our inventory delivery system optimizes for even delivery, you can set frequency management, dayparting, and Advanced Ads Delivery scheduling.