App events allow you to track attribution on your app, such as "install" and "purchase". By tracking these events, you can build a more effective target audience and measure the impact of your campaign with added granularity.
We strongly suggest you postback the following standard events:
Gaming User Behaviors | Events Type | Description |
active | Install | Users installed your game app |
active_register | Register | Users registered in your game app |
complete_tutorial | Complete tutorial | Completed the game tutorial in your game app |
in_app_detail_uv | View content | Users re-engaged to your game app within a timeframe that you consider valuable |
update_level | Achievement level | Users achieved the level within the game app that you consider valuable |
in_app_ad_impr | In-app ad views | Users viewed ads within the game app that the advertiser considers valuable |
in_app_ad_click | In-app ad clicks | Users clicked ads within your game app |
active_pay | In-app purchases | Every purchase made by users in your game app |
launch_app | Launch app | Every game app launched by users |
Recommended Next Steps
Learn how to set up app attribution in TikTok Ads Manager.
Add or manage suggested standard events in TikTok Ads Manager.