Before getting started: Manage Catalog in Business Center is currently only available in selected accounts. Please contact your sales representative for more information.
What is Manage Catalog in Business Center
Business Center provides a place to create and manage catalogs synced via partner integration; with proper access to ad accounts, merchants can activate Shopping Ads at scale.
Benefits
Catalog is being introduced to Business Center as a standalone asset. Advertisers remain the owners of catalogs for ultimate control and governance while sharing flexible usage permission to users and/or partner Business Centers for collaboration.
Single Catalog can be shared with one or many users
Single Catalog can be shared across Business Center accounts
Single Catalog can be used for organic asset management
Single Catalog can be used across multiple ad accounts for ad enablement
Catalog can be used together with other Assets in Business Center for centralized management, e.g. Store, TikTok account, and Ad account
Product Availability
Business Center Type
Manage Catalog in Business is available to the following managed and unmanaged accounts:
Direct and Agency Business Center advertisers
Small Business Agency and Small Business Direct Business Center advertisers
Unmanaged regular Business Center advertisers (with conditions)
In order for you to assign permissions, you need to get a Business Center admin role first. To learn more, refer to Add Users to TikTok Business Center.
Business Center - Level Roles | Admin | Standard |
|---|---|---|
Create/Remove catalogs | Yes | No |
Manage catalogs | Yes, only assigned with catalog-level permissions | Yes, only assigned with catalog-level permissions |
Assign member | Yes | No |
Share with partner | Yes | No |
Catalog-Level Permissions | Catalog Management | Ad Promotion |
|---|---|---|
Use Catalog for Ad Creation | Yes | Yes |
View catalog in Catalog Manager | Yes | Yes |
Upload/update products | Yes | No |
Create product sets | Yes | No |
Link pixels with catalogs | Yes | No |
Best Practices
Be aware that all permissions are assigned at the user level. Each catalog can be assigned to up to 100 users.
To use Catalog for ad creation in Ads Manager, the ad account and catalog need to be linked to the same Business Center. Users need access to both via Business Center.
Business Center users may only share a catalog with a Business Center that is owned by their partner(s). Partner(s) cannot share it with a third Business Center.
How to use
Create a new Catalog
Log in to Business Center as Admin and click Catalog under the "Assets" tab on the left sidebar.
Click Add catalog and fill in the basic Catalog information. Then click Create to continue.
Follow the steps in How to Create and Manage Catalog to create a Catalog within the Catalog Manager of TikTok Ads Manager.
Share Catalog with a Member
Log in to Business Center as Admin and click Catalog under the "Assets" tab on the left sidebar
Select the Catalog that you want to share from the list.
Under the "Members" tab, click Assign new member.
Select the user(s) you want to assign Catalog to. Choose between Catalog management and Ad promotion access permissions. Click Confirm to continue.
Users with Catalog management access can edit products and catalogs, and use the products for ad enablement.
Users with Ad promotion access can only create ads in Ads Manager with the shared product catalog.
Share Catalog with other Business Center
Log in to Business Center as Admin and click Catalog under the "Assets" tab on the left sidebar.
Select the Catalog that you want to share from the list.
Under the "Partners" tab, click Share with partner.
Paste the Business Account ID you want to assign the Catalog to. Choose between
Catalog management and Ad promotion access permissions. Click Confirm to continue.
Users with Catalog management access can edit products and catalogs and use the products for ad enablement.
Users with Ad promotion access can only create ads in Ads Manager with a shared product catalog.