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Image Ads Specification
TikTok Ads Manager support both image ad and video ad formats. The table below lists the image ad specifications for the News Feed App Series ad placements and Vigo ad placements on TikTok Ads Manager.


News Feed App Series Image Ad
Vigo Image Ad
Placement

BuzzVideo:
  • BuzzVideo in-feed ad
  • BuzzVideo details page
  • BuzzVideo video post-roll ad
  • BuzzVideo in-feed story

TopBuzz:
  • TopBuzz in-feed ad
  • TopBuzz details page

Babe:
  • Babe in-feed ad
  • Babe details page
  • Vigo in-feed ad


Ad Composition
Image creative + brand or app name + ad description
File Type
.JPG or .PNG
Image Resolution
No restrictions. We suggest a resolution ≥1200*628px.
No restrictions. We suggest a resolution  ≥375*604px or ≥1200*628px.
File Size
no specific restrictions, ≤500 KB is suggested
App Name or Brand Name

For app names, we support 4-40 characters (latin) and 2-20 (asian characters).

For brand names, we support 2-20 characters (latin) and 1-10 (asian characters). 

Note: 
  • Emojis cannot appear in the app name or brand name.
  • Punctuations and spaces will also occupy characters.
  • Depending on phone model and operating system, longer text can be at risk for not showing completely on the screen display.
Ad Description

For descriptions, we support 12-100 characters (latin) and 6-50 (asian characters). 

Note: 
  • Emojis, "{ }" and "#" cannot appear in the description.
  • Punctuations and spaces will also occupy characters.
  • Depending on phone model and operating system, longer text can be at risk for not showing completely on the screen display.


Suggestions for better ad performance and user experience:
  1. Keep key creative elements in the middle of the screen. This prevents them from being covered by the description or logo and to avoid being slightly cropped on the sides in order to fit different display sizes.
  1. Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.

Note: In order to make it easier for you to create and upload image ad creative, we have developed the image cropping tool. With this tool, you're able to upload images of any aspect ratio and resize those unqualified images to meet the image aspect ratio requirement.