Image Ads Specification
TikTok Ads support both image ad and video ad formats. The table below lists the image ad specifications for the News Feed App Series ad placements and Vigo ad placements on TikTok Ads.
News Feed App Series Image Ad
Vigo Image Ad
Image creative + brand or app name + ad description
.JPG or .PNG
No restrictions. We suggest a resolution ≥1200*628px.
No restrictions. We suggest a resolution ≥375*604px or ≥1200*628px.
no specific restrictions, ≤500 KB is suggested
App Name or Brand Name
For app names, we support 4-40 characters (latin) and 2-20 (asian characters).
For brand names, we support 2-20 characters (latin) and 1-10 (asian characters).
For descriptions, we support 12-100 characters (latin) and 6-50 (asian characters).
Suggestions for better ad performance and user experince:
- Keep key creative elements in the middle of the screen. This prevents them from being covered by the description or logo and to avoid being slightly cropped on the sides in order to fit different display sizes.
- Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.
Note: In order to make it easier for you to create and upload image ad creative, we have developed the image cropping tool. With this tool, you're able to upload images of any aspect ratio and resize those unqualified images to meet the image aspect ratio requirement.
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