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Image Ads Specification

Image Ads Specification

TikTok Ads supports the following ad formats: image adsvideo ads.

Please see the following image ad specs of different ad placement. 


News Feed App Series Image Ad


Placement: BuzzVideo in-feed ad; BuzzVideo details page; BuzzVideo video post-roll ad; BuzzVideo in-feed Story; TopBuzz in-feed ad; TopBuzz details page; Babe in-feed ad; Babe details page; Vigo in-feed ad

Ad Composition: image creatives + brand or app name + ad description

File Type: .JPG/ .PNG

Creatives Resolution: no specific restrictions, ≥ 1200*628px is suggested

Creatives Aspect Ratio: 1.91:1

File Size: no specific restrictions, ≤ 500KB is suggested

App Name or Brand Name

  • For app name, we support 4-40 English characters (2-20 Chinese / Japanese characters, depending on different models and operating systems; long text can be at risk for not showing completely on the screen display).

  • For brand name, we support 2-20 English characters (1-10 Chinese / Japanese characters). Emojis cannot appear in the app or brand name; punctuation and spaces will also occupy characters.

Ad Description: We support 12-100 English characters (6-50 Chinese / Japanese characters). The display of the App/brand names and ad descriptions will vary according to different models and operating systems; long text can be at risk for not showing completely on the screen display. Emoji, { } and # cannot appear in the ad text. Punctuation and spaces will also occupy characters.

To ensure your ad performance and user experience, please note the following suggestions:

  1. Keep key creative elements in the middle of the screen; otherwise, there are risks of them being covered by the ad descriptions or logos. Creative may also be slightly cropped on the sides to fit different display sizes.

  2. Ad creatives should be localized; languages other than the local official languages should not be shown too often in ads creative.

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Vigo Image Ad


Placement: Vigo in-feed ad

Ad Composition: image creatives + brand or app name + ad description

File Type: .JPG/ .PNG

Recommended Resolution: no specific restrictions, ≥ 375*604px / ≥ 1200*628px is suggested

File Size: no specific restrictions, ≤ 500KB is suggested

App Name or Brand Name

  • For app name, we support 4-40 English characters (2-20 Chinese / Japanese characters, depending on different models and operating systems; long text can be at risk for not showing completely on the screen display).

  • For brand name, we support 2-20 English characters (1-10 Chinese / Japanese characters). Emojis cannot appear in the app or brand name; punctuation and spaces will also occupy characters.

Ad Description: We support 12-100 English characters (6-50 Chinese / Japanese characters). The display of the App/brand names and ad descriptions will vary according to different models and operating systems; long text can be at risk for not showing completely on the screen display. Emoji, { } and # cannot appear in the ad text. Punctuation and spaces will also occupy characters.

To ensure your ad performance and user experience, please note the following suggestions:

  1. Keep key creative elements in the middle of the screen; otherwise, there are risks of them being covered by the ad descriptions or logos. Creative may also be slightly cropped on the sides to fit different display sizes.

  2. Ad creatives should be localized; languages other than the local official languages should not be shown too often in ads creative.


Please note that: In order to make it easier for you to create and upload image ad creatives, we have developed the image cropping tool. With this tool, you're able to upload images of any aspect ratio and resize those unqualified images to meet the image aspect ratio requirement.