Available bidding methods

Bidding methods are useful to fine tune your campaign to best fit your marketing goals. TikTok's auction ranks ads based on bid price and the relevance an ad might have to people. A strong bid can help you increase reach for your ads and maximize the volume of conversions you intend to drive on TikTok. Bidding is an option when you create your ad. During ad creation, you can choose a bidding method that fits your goals and marketing strategy.

Available bidding methods

TikTok Ads Manager provides four different bidding methods:

• CPM (Cost per thousand impressions): Your bid is the price you are willing to pay for one thousand impressions.

• oCPM (optimized Cost per thousand impressions): Your bid represents the price you are willing to pay to create one thousand impressions by selecting people who are likely to take an action you want, become a lead, or install an app. Note: oCPM is the default method for the conversions and app install advertising objectives.

• CPV (Cost per view): Your bid represents the price you pay when a person views your ad for at least 6 seconds or by interacting with the video within the first 6 seconds. The option that comes first is applied.

• CPC (Cost per click): Your bid is the price you are willing to pay per click. The system will deliver your ads to people who are most likely to click them at a cost that is as close as possible to your bid.

Bidding methods compared