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Ad Targeting
TikTok Ads provides you various targeting options for you to pinpoint the exact audience you want your ads to be displayed to. Targeting can be selected during the ad group creation process. The following options are available:

Audience
Include
Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude
Exclude Lookalike or Custom Audiences
Demographics

Gender
Male, Female
Age
13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location
country/region, state/province, or city (city targeting only available in India).
Language
Delivery to users based on app language.
Interest
Deliver to users based on interests. e.g. "Gaming"
Device
Connection Type
WIFI, 2G, 3G, 4G
Operation System
iOS & Android
Operation System Version
Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Price
Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier
Deliver ads to users based on mobile phone carriers.

Note: Targeting by location will depend on placements and available locations for each app.