TikTok Ads provides you various targeting options for you to pinpoint the exact audience you want your ads to be displayed to. Targeting can be selected during the ad group creation process. The following options are available:
Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Lookalike or Custom Audiences
13-17, 18-24, 25-34, 35-44, 45-54, 55+
country/region, state/province, or city (city targeting only available in India).
Delivery to users based on app language.
WIFI, 2G, 3G, 4G
iOS & Android
Operation System Version
Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Deliver ads to users based on mobile phone carriers.
Note: Targeting by location will depend on placements and available locations for each app.
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