TikTok Insights: Research Tool | Learning and Resources

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Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here

Ligging:

Gen Z

Millenniumgeslag

Gen X +

Skepper

Gehoor

Vertroue en veiligheid

Ad Solutions

Effectiveness

Motor

Skoonheid en persoonlike versorging

Verbruikerverpakte goedere

Onderwys

Entertainment

Fashion

Finansiële dienste

Kos en drank

Speletjies

Kleinhandel

Sports

Tech

Telekommunikasie

Reis

Terug skool toe

Swart Vrydag

Kersfees

Paasfees

Vadersdag

Gradedag

Halloween

Hot Sale

Moedersdag

Ramadaan

Sint Patricksdag

Superbowl

Onafhanklikheidsdag

Valentynsdag

Ferragosto

Reyes Magos

World Cup

Buen Fin

Songkran

Mega-uitverkopings

Tet

Summer

Carnival

TikTok Insights spog met derdepartynavorsing in opdrag van TikTok onder volwassenes wat 18+ is.

Totaal: 9781 resultate

2.3

Dit is 2,3x meer waarskynlik as ander platformgebruikers dat Millenniër-TikTok-gebruikers 'n plasing sal skep en 'n handelsmerk sal etiketteer

1 in 2

1 in 2 Millennials explicitly view TikTok as entertaining.

81% van TikTok-gebruikers wat 'n Terug skool toe-aankoop gemaak het, sê die platform het 'n rol gespeel in aankope/geskenke wat gekoop is.

40% of Millennial TikTok users say the platform helps them discover new things.

86% of TikTok users agree that they can find their type of content on TikTok.

1.8

TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users).

1.5

Gen X TikTok users are 1.5x more likely than users of other platforms to find gift inspiration during Christmas on TikTok.

44% of Gen X TikTok users say the platform helps them discover new things.

1.4

TikTok users are 1.4x more likely to buy a new tech product in the next 6 months (vs. non-TikTok users).

1.4

TikTok users are 1.4x more likely to order more food or grocery deliveries during festive seasons (vs. non-TikTok users).

1.2

Dit is 1,2x meer waarskynlik as ander platformgebruikers dat Gen Z-TikTok-gebruikers, nadat hulle 'n produk gekoop het, 'n direkte boodskap aan 'n handelsmerk sal stuur

After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.

Wêreldwyd

Gehoor

2.3

Dit is 2,3x meer waarskynlik as ander platformgebruikers dat Millenniër-TikTok-gebruikers 'n plasing sal skep en 'n handelsmerk sal etiketteer

Source: TikTok se globale Marketing Science-navorsing oor kleinhandelroete na aankoop deur Material Augustus 2021 (N=13 206)

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