Question 1

How can I start a TikTok Ads Manager account?

Accepted Answer

To start using TikTok Ads Manager, first create an ad account.
Self-serve customers should refer to this [Business Help Center article](https://ads.tiktok.com/help/article/create-tiktok-ads-manager-accounts) .

If you need to manage more than one ad account on TikTok, your sales representative will guide you through the process. For complete information, refer to this [comprehensive onboarding guide](https://ads.tiktok.com/help/article/getting-started-tiktok-for-business-ad-platformss) .

Question 2

What can I view in TikTok Ads Manager?

Accepted Answer

- Dashboard: Find convenient summaries of important data, including account info, performance, ad group status, recommendations, insights, updates, and more.
- Campaign: See all campaigns, ad groups, and ads you have created, and bulk manage them. 
- Tools: The go-to place to create or manage third-party trackers, website pixels, creatives, custom audiences, and other tools to help optimize ad delivery, and reach new customers.
- Analytics: Create custom ad reports, go deeper into your insights, or find creative inspiration.

Learn more in [Business Help Center](https://ads.tiktok.com/help/article/tiktok-ads-manager-intros).

Question 3

Where do TikTok ads appear?

Accepted Answer

TikTok Ads Manager allows you to choose from our family of apps for delivering your ads. To learn more about placements and available locations, refer to this [Business Help Center article](https://ads.tiktok.com/help/article/placements-available-locationss).

Question 4

How do I set my bid strategy?

Accepted Answer

Your bid strategy determines how the system manages your cost per result, spends your budget, and delivers ads. Set your bid strategy to optimize campaign performance and achieve desired outcome.

Learn more in[ Business Help Center](https://ads.tiktok.com/help/article/bidding-strategies).

Question 5

How can I target potential customers?

Accepted Answer

You can target your audience by demographics, interests, behaviors, devices, and even more ways.

For advanced users who want to take their ads to the next level, you can create Custom Audiences and Lookalike Audiences to reach more people similar to your existing customers.

Learn more about ad targeting in [Business Help Center](https://ads.tiktok.com/help/article/ad-targetings).

Question 6

Are there any AI-powered tools available that can guide me through creating and managing campaigns on TikTok Ads Manager?

Accepted Answer

Yes, TikTok Ads Manager has a built-in intelligent advertising tool called Ad Assistant. This tool supports you throughout your entire advertising journey — from setting up campaigns and managing ongoing operations, to optimizing performance and generating reports. Learn more about Ad Assistant and how to access it on Business Help Center.

Do more, manage less with TikTok Ads Manager

Meet TikTok Ads Manager

From setup to scale

Getting started with TikTok Ads Manager

Campaign optimization with Smart+

Guided campaign setup with Ad Assistant

Always-on expert support

Additional resources

See how TikTok is built around your business goals