Explore featured articles
Get all your TikTok for Business news, guides, reports and more—hot off the presses.
Our top story
TikTok Takeoff: Small Biz Summit
It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!
Learn moreSee what else is happening on TikTok
To SMBs, With Love: Grow Your Brand this Valentine's Day on TikTok
Turn Valentine’s Day into a time of sales and brand love with TikTok’s tips for SMBs.
Fashion Advertising on TikTok: Best Marketing Solutions for Businesses
Fashion brands can generate leads and drive sales with the right TikTok advertising approach. Explore the latest TikTok fashion marketing solutions and insights.
TikTok Short Video Best Practices
Master short video creation and discover the best practices and a step-by-step guide for creating TikTok videos to deliver maximum engagement.
Ensuring creative integrity in the age of generative AI
Enhance creativity and unleash the power of generative AI with TikTok Symphony.
New meta-analysis shows TikTok ads drive higher incremental sales
In partnership with TransUnion, an analysis of quarterly multi-touch attribution results shows TikTok drives incremental outcomes for advertisers.
Your guide to automotive marketing on TikTok
Discover how TikTok transforms automotive marketing with creative ad formats, massive reach, and proven results. Learn strategies to advertise vehicles, sell car parts, and grow your brand today.
Announcing Symphony Creative Studio
Generate, transform, and scale content easily using TikTok's AI-powered Symphony Creative Studio.
TikTok works across the funnel
Unlock the full potential of TikTok by focusing on these four key areas covering every stage of the customer journey: From inspiration and research, to recommendations and action.
In the zone: How brands can tap into the world of sports on TikTok
Sports fandom has found a new home on TikTok, where fans from around the world unite to celebrate the thrill of their favorite sports, leagues, and athletes.
TikTok Ad Policy: A Complete Guide to Ad Creatives That Meet Advertising Policies
Learn TikTok's ad policy, review process, and best practices for successful ad approval. This guide is designed for businesses of all sizes to ensure compliance and optimise creative performance.
Why Q5 is TikTok's golden opportunity for marketers
For marketers, the post-holiday season is for checking 2023 boxes and ringing in 2024 goals. And for the TikTok community, it's a more active time than ever.
The power of communities on TikTok
Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.
Want to see us in your inbox?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
