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Turn POVs into bookings with Travel Ads
Help travelers go from TikTok inspiration to their next trip with our new performance solution built for travel advertisers.
Learn moreSee what else is happening on TikTok
The TikTok Ad Awards 2025 | Spain Shortlist
Descubre las campañas más creativas e impactantes de España, concebidas con un enfoque TikTok-first.
The TikTok Ad Awards 2025 | DACH Shortlist
Discover the most impactful and creative TikTok-first campaigns of the year from Germany, Austria and Switzerland.
The TikTok Ad Awards 2025 | Israel Shortlist
Discover Israel’s most impactful and creative TikTok-first campaigns of the year
The TikTok Ad Awards 2025 | Benelux Shortlist
Discover the most impactful, creative TikTok-first Benelux campaigns from this year.
Still using Custom Identity? Transition to a TikTok F.I.R.S.T. presence
Your step-by-step guide for unifying your paid and organic presence on TikTok for better business outcomes.
The TikTok Ad Awards 2025 | UK Shortlist
Discover the most impactful, creative TikTok-first UK campaigns from this year.
How TikTok powers app growth with efficiency and engagement
An Adjust meta-analysis shows TikTok drives efficient app growth with more assisted installs, lower CPIs, and stronger retention.
The TikTok Ad Awards 2025 | Nordics Shortlist
Discover the most impactful, creative TikTok-first Nordic campaigns from this year.
The AI uprising in advertising: TikTok is leading the charge
AI is changing everything, but for most marketers, it can feel more like chaos than clarity. Discover how full-funnel automation can bridge strategy, media, and creative in this piece from Lunar Solar Group and TikTok.
Meet Smart+
Cut the steps, not the results with Smart+, the automation solution you can fine-tune to meet your business goals.
SATS
Learn How SATS (Elixia) Used MMM to Surface TikTok’s True Sales Impact in the Nordics
Measure TikTok more effectively with media mix modeling
TikTok continues to strengthen its MMM capabilities with Ads Manager integration and growing badged partners.
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