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Wonderskin

How Wonderskin Became a Beauty Powerhouse with a Performance-First Strategy

The certainty of uncertainty: Why marketing needs a new measurement mindset

Is our current approach to measurement really helping us grow?

TikTok and retail media: Unlocking full-funnel growth for RMNs and brands

Report: Why Big Brands Are Rethinking ROAS with Modern MMM

A new report from TikTok, Kochava, and Kantar spotlights how big brands, agencies and MMM vendors are working together to move beyond last-touch with next-gen Media Mix Modeling — and unlock what truly drives performance.

TikTok Made Me Buy It: The Home & Living Edition

Home inspiration, product discovery, and purchase decisions thrive on TikTok. Here’s how small-to-medium Home & Living brands can ride the wave, and why downloading the latest Playbook is the next step to out-decorate the competition.

Adobe makes it easier for advertisers to grow on TikTok

From idea to sale, TikTok and Adobe streamline driving success for your business.

Create TikTok-style videos faster with new AI tools from TikTok Symphony

TikTok Symphony's new generative AI tools instantly transform images, text, and products into TikTok-style video clips.

Unlocking TikTok's True ROI: Insights from a Nordic ECommerce Study

In the dynamic world of digital marketing, understanding the real impact of your advertising efforts is crucial. A recent study conducted in collaboration with TikTok, the digital agency Precis, and the measurement platform Alvie sheds light on how traditional attribution models may significantly undervalue TikTok's contribution to e-commerce success.

TikTok partners with Scope3 to help clients transparently measure and reduce ad campaign emissions

Introducing TikTok Market Scope

Discover more ways to grow your business with our first-party analytics platform that helps you identify, understand, and activate your audiences across every stage of the funnel on TikTok.

Find and amplify the best UGC with TikTok One's Content Suite

TikTok is a gold mine of authentic, brand-relevant content that just might be the key to your next great campaign. And we're making it easier than ever to tap in.

How TikTok One's Insights Spotlight keeps marketers ahead of trends

TikTok One's new feature, Insights Spotlight, is a window into what content viewers will really watch.