• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• +27%

  lift in Ad Awareness

• 〜7M

  unique users reached

• 88%

  lift in Ad Awareness driven by TikTok on 67% of media spend

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 100%

  Increase in CTR vs Q1 average

• 119%

  Increase in clicks to site vs Q1 average

How NIVEA, OMD and TikTok used TopView CTR optimisation to evolve a proven awareness format into a driver of high-intent traffic to Boots.com, ahead of summer for NIVEA SUN Silky UV Stick SPF 50+

• 23M

  Reach across Saudi Arabia

• 1.3M

  Clicks with a 0.97% CTR

• +320K

  Category Search Hub impressions, with 60% engagement rate

Driving summer travel discovery at scale with creator-led storytelling and premium media

• 1,419

  Creators activated

• 80%

  TA Reach

• 1.5M

  Likes on creator content

Yango Play: Turning Bershama’s Streaming Premiere into a Nationwide TikTok Moment

• 56.4%

  Uplift in 6s VTR vs benchmark

• 20.6%

  Uplift in engagement rate vs benchmark

How McDonald's used TopView Dayparting to concentrate its 2025 Monopoly promotion into the lean-back moments when audiences in Germany decide what to eat, lifting attention and engagement.

• 60%

  Uplift in CTR vs. EU TikTok Industry Benchmark

• 63%

  Uplift in engagement rate vs. EU TikTok Industry Benchmark

How Sony Pictures Italy used CTR Optimization for TopView to turn Spider-Man: Brand New Day excitement into qualified traffic and ticket intent, ahead of one of the year's biggest box office openings.

• 6.6%

  Lift in Store Visits

• €1.66

  Cost per Incr. visit

• +56k

  Incremental Visits

How a high-impact holiday campaign and advanced location measurement helped McDonald's Netherlands drive 56,000+ Incremental restaurant visits.

• 19.3%

  increase in Ad Recall

• 7.7%

  lift in Brand Favorability

• 6.7%

  growth in Brand Awareness

Leveraging TikTok Pulse to maximize brand lift during the holiday season

• 1.2M+

  Delivered total impressions

• 96K +

  Conversions through the AI led microsite

• 147K+

  Clicks to landing page

Transforming Vesak traditions into an interactive digital experience with TikTok

• 21.9%

  lift in sales

• 8.5pts

  lift in ad recall with Brand Consideration Ads

• 3.3pts

  lift in brand association

Ruffles drives mid-funnel impact with Brand Consideration Ads on TikTok