TwoZone Chicken is a Korean fast food brand that specializes in Korean fried chicken. The brand was seeking new ways to showcase their menu alongside their fun, organic user-generate videos. They tested Collection Ads against Diversion Ads to evaluate which solution would be able to garner user interest and drive traffic at the most efficient cost. 

Collection Ads significantly out-performed regular in-feed dds, achieving a 43% increase in click-through-rate, and 29% lower cost-per-click. The collection ad campaign also saw a 17% increase in 6 second video views. As a result, <<KR brand>> was able to drive user consideration and traffic to their landing page.