Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | has shooting | 44.45% | 42.58% | 2.94% | -14.71% | Related videos |
2 | building | 41.19% | 56.07% | 100.00% | Related videos | |
3 | merge | 27.67% | 43.48% | 66.97% | -1.73% | Related videos |
4 | game play failed | 17.28% | 27.11% | 15.89% | -19.63% | Related videos |
5 | game play | 5.17% | 15.41% | 27.32% | -9.05% | Related videos |
6 | download call_to_action | 5.06% | 11.47% | 29.64% | 0.22% | Related videos |
7 | character selection | 4.06% | 7.31% | 3.21% | -77.56% | Related videos |
8 | simulation operation | 1.73% | 11.42% | 29.10% | -35.25% | Related videos |
9 | free to play | 1.59% | 5.03% | 20.18% | -10.33% | Related videos |
10 | hook | 0.93% | 2.48% | 20.58% | -11.01% | Related videos |
11 | profit implication | 0.81% | 1.41% | 65.00% | 160.00% | Related videos |
12 | fighting scene | 0.50% | 2.27% | 22.37% | -16.50% | Related videos |