Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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E-Commerce
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 48.00% | 47.56% | 23.53% | 29.92% | Related videos |
2 | character selection | 44.25% | 58.09% | 76.92% | 15.38% | Related videos |
3 | has shooting | 22.61% | 14.69% | 4.88% | -13.82% | Related videos |
4 | building | 13.17% | 16.83% | 33.33% | 86.67% | Related videos |
5 | simulation operation | 7.46% | 5.82% | 35.28% | 27.73% | Related videos |
6 | hook | 6.62% | 9.92% | 5.45% | -18.18% | Related videos |
7 | game play failed | 4.50% | 19.98% | 15.66% | 111.45% | Related videos |
8 | fighting scene | 3.51% | 4.04% | 33.76% | 16.03% | Related videos |
9 | download call_to_action | 2.80% | 4.99% | 32.78% | 39.97% | Related videos |
10 | game play | 1.28% | 5.55% | 24.87% | 24.01% | Related videos |
11 | free to play | 0.24% | 1.41% | 16.67% | -25.56% | Related videos |