Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 27.35% | 31.24% | 9.42% | -21.20% | Related videos |
2 | building | 16.08% | 16.61% | 50.00% | -10.81% | Related videos |
3 | game play failed | 11.87% | 16.74% | 36.23% | 55.09% | Related videos |
4 | character selection | 11.60% | 11.35% | 18.75% | Related videos | |
5 | game play | 4.12% | 20.24% | 30.77% | -6.03% | Related videos |
6 | download call_to_action | 3.19% | 19.96% | 21.21% | -2.96% | Related videos |
7 | hook | 3.10% | 6.94% | 32.27% | 5.36% | Related videos |
8 | has shooting | 2.59% | 2.82% | 35.20% | -22.29% | Related videos |
9 | fighting scene | 1.71% | 11.15% | 10.79% | 7.49% | Related videos |
10 | profit implication | 1.24% | 1.45% | 39.72% | 9.17% | Related videos |
11 | free to play | 0.53% | 17.89% | 20.05% | -30.74% | Related videos |
12 | simulation operation | 0.30% | 9.09% | 33.69% | -20.82% | Related videos |