Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | hook | 24.28% | 13.76% | 27.99% | -32.43% | Related videos |
2 | merge | 23.05% | 19.34% | 18.71% | -24.24% | Related videos |
3 | game play failed | 15.95% | 11.55% | 25.72% | -8.25% | Related videos |
4 | game play | 8.74% | 13.51% | 26.24% | -16.85% | Related videos |
5 | character selection | 7.43% | 2.04% | 22.22% | 14.29% | Related videos |
6 | simulation operation | 4.43% | 9.79% | 32.22% | -14.08% | Related videos |
7 | free to play | 3.27% | 2.87% | 39.46% | 11.24% | Related videos |
8 | download call_to_action | 3.13% | 10.91% | 16.78% | -19.77% | Related videos |
9 | has shooting | 1.75% | 7.67% | 17.54% | 9.65% | Related videos |
10 | fighting scene | 0.66% | 7.11% | 10.55% | -29.50% | Related videos |
11 | profit implication | 0.32% | 0.28% | 20.75% | -0.84% | Related videos |