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Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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E-Commerce
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 55.36% | 47.20% | 17.24% | 30.27% | Related videos |
2 | character selection | 47.16% | 71.33% | 50.00% | Related videos | |
3 | simulation operation | 29.74% | 6.04% | 16.22% | -1.77% | Related videos |
4 | game play failed | 3.23% | 17.19% | 12.94% | 9.28% | Related videos |
5 | game play | 2.98% | 7.76% | 15.91% | 2.64% | Related videos |
6 | hook | 2.73% | 11.72% | 7.69% | 58.97% | Related videos |
7 | download call_to_action | 1.19% | 3.53% | 24.55% | 16.19% | Related videos |
8 | free to play | 0.68% | 2.32% | 20.62% | -12.94% | Related videos |
9 | fighting scene | 0.28% | 2.16% | 45.65% | 208.82% | Related videos |