Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | building | 47.86% | 63.88% | 83.82% | 12.91% | Related videos |
2 | has shooting | 43.78% | 45.25% | 18.18% | 63.64% | Related videos |
3 | merge | 42.17% | 61.15% | 41.88% | -5.95% | Related videos |
4 | game play failed | 5.86% | 19.13% | 15.36% | -2.19% | Related videos |
5 | game play | 4.91% | 12.33% | 25.19% | 4.93% | Related videos |
6 | download call_to_action | 4.03% | 9.48% | 27.67% | 26.04% | Related videos |
7 | hook | 3.80% | 12.11% | 22.47% | 2.84% | Related videos |
8 | free to play | 1.69% | 2.59% | 25.00% | 0.21% | Related videos |
9 | simulation operation | 0.89% | 3.63% | 32.78% | 1.30% | Related videos |
10 | profit implication | 0.88% | 2.06% | 39.29% | 10.49% | Related videos |
11 | character selection | 0.80% | 3.80% | 12.55% | -40.31% | Related videos |
12 | fighting scene | 0.79% | 3.39% | 27.05% | 54.40% | Related videos |