Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | hook | 35.79% | 23.21% | 24.65% | -10.10% | Related videos |
2 | profit implication | 30.67% | 17.99% | 28.95% | -8.33% | Related videos |
3 | merge | 28.69% | 27.80% | 32.34% | 19.61% | Related videos |
4 | game play failed | 16.74% | 14.25% | 22.80% | -20.76% | Related videos |
5 | simulation operation | 15.43% | 17.16% | 25.75% | 17.39% | Related videos |
6 | character selection | 9.92% | 2.24% | 19.44% | 6.94% | Related videos |
7 | game play | 8.55% | 8.80% | 31.90% | 25.94% | Related videos |
8 | free to play | 6.60% | 9.13% | 30.25% | -10.41% | Related videos |
9 | download call_to_action | 6.36% | 5.74% | 16.45% | -8.50% | Related videos |
10 | has shooting | 0.69% | 2.55% | 75.76% | -24.24% | Related videos |
11 | fighting scene | 0.32% | 1.61% | 15.19% | -32.51% | Related videos |