Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 36.27% | 51.35% | 38.61% | 17.49% | Related videos |
2 | building | 29.15% | 34.02% | 79.17% | 11.11% | Related videos |
3 | download call_to_action | 10.37% | 17.26% | 28.80% | 4.84% | Related videos |
4 | has shooting | 7.47% | 7.20% | 26.29% | -57.10% | Related videos |
5 | game play failed | 6.41% | 17.06% | 17.93% | -20.40% | Related videos |
6 | game play | 5.62% | 12.92% | 25.77% | -13.98% | Related videos |
7 | hook | 5.58% | 14.99% | 17.60% | 21.32% | Related videos |
8 | free to play | 1.57% | 3.18% | 27.27% | 0.30% | Related videos |
9 | profit implication | 0.93% | 1.32% | 20.00% | -20.00% | Related videos |
10 | fighting scene | 0.49% | 3.09% | 22.91% | -6.25% | Related videos |
11 | simulation operation | 0.38% | 2.12% | 31.76% | -5.35% | Related videos |
12 | character selection | 0.31% | 1.38% | 84.78% | 31.56% | Related videos |