Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | character selection | 42.00% | 43.52% | 76.92% | Related videos | |
2 | merge | 34.96% | 39.03% | 10.92% | -59.68% | Related videos |
3 | simulation operation | 32.02% | 9.43% | 21.45% | 95.54% | Related videos |
4 | game play failed | 15.40% | 21.02% | 7.41% | Related videos | |
5 | building | 13.09% | 13.74% | 26.47% | 19.12% | Related videos |
6 | free to play | 11.34% | 12.85% | 32.89% | 32.97% | Related videos |
7 | hook | 6.08% | 4.13% | 11.32% | 567.92% | Related videos |
8 | download call_to_action | 5.15% | 6.75% | 29.71% | -5.63% | Related videos |
9 | has shooting | 4.45% | 3.40% | 9.02% | -54.89% | Related videos |
10 | game play | 2.62% | 7.27% | 25.94% | 5.79% | Related videos |
11 | profit implication | 1.61% | 1.17% | 42.31% | Related videos | |
12 | fighting scene | 0.46% | 1.65% | 46.74% | -17.83% | Related videos |