Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | building | 32.99% | 18.57% | 5.08% | Related videos | |
2 | game play failed | 15.87% | 13.31% | 14.69% | -33.91% | Related videos |
3 | simulation operation | 8.24% | 8.04% | 13.40% | -24.19% | Related videos |
4 | hook | 7.32% | 8.94% | 18.61% | 0.35% | Related videos |
5 | download call_to_action | 7.12% | 9.44% | 16.78% | -15.03% | Related videos |
6 | game play | 6.95% | 15.97% | 24.27% | -0.70% | Related videos |
7 | merge | 4.66% | 11.44% | 28.93% | 4.40% | Related videos |
8 | free to play | 1.87% | 2.92% | 22.03% | 17.51% | Related videos |
9 | character selection | 1.45% | 3.20% | 42.86% | 167.23% | Related videos |
10 | has shooting | 1.08% | 11.97% | 35.16% | -19.25% | Related videos |
11 | fighting scene | 0.64% | 4.54% | 10.34% | -2.32% | Related videos |
12 | profit implication | 0.43% | 0.67% | 10.53% | -20.00% | Related videos |