Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 37.84% | 43.59% | 34.20% | 4.69% | Related videos |
2 | building | 19.21% | 26.22% | 18.75% | -9.38% | Related videos |
3 | hook | 12.93% | 17.45% | 13.22% | -35.79% | Related videos |
4 | profit implication | 9.82% | 19.29% | 0 | Related videos | |
5 | simulation operation | 9.13% | 9.08% | 16.45% | -4.51% | Related videos |
6 | has shooting | 5.62% | 3.27% | 17.42% | -40.23% | Related videos |
7 | game play | 4.07% | 9.82% | 22.34% | -4.95% | Related videos |
8 | fighting scene | 3.92% | 5.55% | 32.40% | 31.57% | Related videos |
9 | game play failed | 3.26% | 15.90% | 14.24% | -32.09% | Related videos |
10 | download call_to_action | 2.59% | 3.81% | 19.61% | -11.39% | Related videos |
11 | character selection | 0.56% | 1.01% | 58.82% | -14.79% | Related videos |
12 | free to play | 0.55% | 1.17% | 26.52% | -25.34% | Related videos |