Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | building | 48.03% | 55.63% | 88.57% | 0.38% | Related videos |
2 | merge | 26.68% | 29.61% | 43.65% | -24.88% | Related videos |
3 | hook | 11.57% | 20.76% | 16.74% | -11.45% | Related videos |
4 | simulation operation | 11.54% | 7.85% | 37.25% | 28.31% | Related videos |
5 | has shooting | 10.34% | 6.79% | 23.79% | -20.03% | Related videos |
6 | game play failed | 3.07% | 15.55% | 20.41% | -19.59% | Related videos |
7 | download call_to_action | 2.93% | 4.62% | 30.93% | 1.32% | Related videos |
8 | game play | 1.22% | 9.34% | 33.39% | 13.07% | Related videos |
9 | free to play | 0.55% | 1.25% | 38.41% | 5.14% | Related videos |
10 | fighting scene | 0.32% | 1.95% | 56.55% | 39.30% | Related videos |
11 | character selection | 0.26% | 1.02% | 90.95% | 6.38% | Related videos |