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Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Ranking | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | simulation operation | 11.39% | 20.80% | 17.99% | 0.01% | |
2 | game play failed | 9.06% | 16.78% | 28.72% | -4.91% | |
3 | hook | 6.87% | 7.20% | 17.70% | -0.08% | |
4 | merge | 5.47% | 12.42% | 24.81% | 6.20% | |
5 | game play | 5.03% | 8.72% | 19.16% | -0.30% | |
6 | free to play | 4.27% | 3.91% | 25.10% | -8.73% | |
7 | download call_to_action | 3.54% | 5.57% | 18.57% | -3.14% | |
8 | profit implication | 3.53% | 9.85% | 16.49% | 17.02% | |
9 | character selection | 2.67% | 2.35% | 10.80% | -1.31% | |
10 | has shooting | 2.47% | 2.53% | 32.01% | -11.46% | |
11 | fighting scene | 1.13% | 3.69% | 9.27% | 4.22% | |
12 | building | 0.66% | 2.12% | 28.95% | 112.85% |
