Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | has shooting | 60.10% | 41.91% | 9.09% | -43.18% | Related videos |
2 | building | 45.61% | 55.74% | 77.97% | -22.03% | Related videos |
3 | merge | 24.08% | 34.79% | 55.06% | 14.78% | Related videos |
4 | game play | 5.75% | 13.25% | 28.57% | 10.87% | Related videos |
5 | download call_to_action | 3.83% | 8.85% | 28.28% | 32.35% | Related videos |
6 | game play failed | 3.51% | 9.88% | 22.67% | 2.39% | Related videos |
7 | free to play | 3.41% | 3.16% | 15.56% | -46.35% | Related videos |
8 | hook | 2.57% | 4.51% | 22.75% | 22.72% | Related videos |
9 | simulation operation | 1.40% | 6.06% | 38.35% | -14.05% | Related videos |
10 | profit implication | 1.04% | 1.13% | 36.84% | -48.99% | Related videos |
11 | character selection | 0.55% | 1.43% | 1.01% | -37.88% | Related videos |
12 | fighting scene | 0.37% | 2.33% | 23.77% | 103.03% | Related videos |