Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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E-Commerce
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 31.33% | 64.41% | 7.67% | -11.15% | Related videos |
2 | game play failed | 19.87% | 31.66% | 23.55% | 27.11% | Related videos |
3 | game play | 12.03% | 27.20% | 24.64% | 10.26% | Related videos |
4 | download call_to_action | 8.92% | 18.24% | 27.28% | -7.86% | Related videos |
5 | hook | 6.49% | 15.54% | 26.64% | -17.24% | Related videos |
6 | character selection | 3.32% | 4.80% | 17.72% | 272.15% | Related videos |
7 | simulation operation | 2.84% | 13.10% | 29.05% | 11.74% | Related videos |
8 | free to play | 1.80% | 5.23% | 37.70% | -1.54% | Related videos |
9 | profit implication | 1.16% | 1.66% | 11.76% | -25.71% | Related videos |
10 | has shooting | 0.43% | 0.30% | 57.33% | Related videos | |
11 | fighting scene | 0.33% | 0.44% | 21.03% | -28.84% | Related videos |