Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | has shooting | 13.63% | 10.25% | 26.58% | 17.13% | Related videos |
2 | merge | 9.94% | 16.45% | 14.96% | -27.87% | Related videos |
3 | hook | 5.88% | 9.11% | 24.93% | -10.42% | Related videos |
4 | game play failed | 3.66% | 3.74% | 51.16% | 13.06% | Related videos |
5 | game play | 3.44% | 9.22% | 18.87% | -3.19% | Related videos |
6 | download call_to_action | 2.02% | 6.64% | 27.06% | -7.63% | Related videos |
7 | simulation operation | 1.27% | 8.69% | 15.16% | -23.73% | Related videos |
8 | fighting scene | 1.26% | 2.12% | 11.72% | -12.09% | Related videos |
9 | profit implication | 1.16% | 0.96% | 71.11% | Related videos | |
10 | character selection | 0.32% | 0.38% | 19.08% | -42.30% | Related videos |
11 | free to play | 0.31% | 8.05% | 43.42% | 45.67% | Related videos |