Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
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1 | profit implication | 6.51% | 13.25% | 6.06% | -79.95% | Related videos |
2 | free to play | 5.61% | 6.66% | 21.91% | -26.91% | Related videos |
3 | hook | 4.80% | 2.80% | 26.70% | 17.38% | Related videos |
4 | game play failed | 4.61% | 10.50% | 29.81% | 10.79% | Related videos |
5 | game play | 4.23% | 10.50% | 28.06% | 11.01% | Related videos |
6 | simulation operation | 3.66% | 5.60% | 20.98% | -5.79% | Related videos |
7 | download call_to_action | 3.37% | 5.04% | 17.95% | -13.88% | Related videos |
8 | merge | 2.80% | 8.62% | 37.17% | 31.08% | Related videos |
9 | character selection | 1.77% | 10.69% | 43.12% | 9.02% | Related videos |
10 | has shooting | 1.31% | 14.97% | 44.56% | 21.48% | Related videos |
11 | fighting scene | 0.73% | 4.53% | 23.45% | 312.87% | Related videos |