Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 32.40% | 42.22% | 47.82% | 2.93% | Related videos |
2 | building | 25.63% | 32.90% | 55.30% | -16.39% | Related videos |
3 | has shooting | 12.62% | 13.49% | 26.46% | -12.56% | Related videos |
4 | simulation operation | 7.35% | 7.75% | 21.78% | -9.16% | Related videos |
5 | download call_to_action | 6.65% | 10.14% | 26.68% | 1.66% | Related videos |
6 | game play failed | 3.38% | 14.46% | 19.86% | -0.72% | Related videos |
7 | game play | 2.13% | 9.53% | 26.11% | 1.73% | Related videos |
8 | hook | 1.91% | 7.76% | 16.34% | -12.53% | Related videos |
9 | profit implication | 1.55% | 1.37% | 50.00% | 41.67% | Related videos |
10 | free to play | 1.36% | 1.50% | 35.69% | -3.64% | Related videos |
11 | fighting scene | 0.35% | 2.24% | 30.95% | -6.17% | Related videos |
12 | character selection | 0.31% | 1.06% | 70.80% | 28.35% | Related videos |