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Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 48.02% | 52.84% | 10.61% | -13.09% | Related videos |
2 | character selection | 38.86% | 62.48% | 23.53% | -35.29% | Related videos |
3 | simulation operation | 24.64% | 7.22% | 20.15% | 20.06% | Related videos |
4 | has shooting | 7.74% | 5.46% | 1.11% | -88.07% | Related videos |
5 | free to play | 4.55% | 4.21% | 4.42% | -76.52% | Related videos |
6 | game play failed | 3.99% | 21.49% | 12.50% | -12.50% | Related videos |
7 | hook | 3.16% | 10.73% | 2.67% | -46.37% | Related videos |
8 | download call_to_action | 2.07% | 3.34% | 19.81% | -20.24% | Related videos |
9 | game play | 1.25% | 5.80% | 15.84% | -19.10% | Related videos |
10 | fighting scene | 1.01% | 2.89% | 22.65% | 8.68% | Related videos |