Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | merge | 14.05% | 16.08% | 38.08% | -11.99% | Related videos |
2 | simulation operation | 6.17% | 8.29% | 21.51% | -6.34% | Related videos |
3 | character selection | 6.14% | 5.59% | 34.01% | 74.80% | Related videos |
4 | game play | 5.88% | 11.52% | 23.71% | 3.98% | Related videos |
5 | hook | 5.31% | 4.29% | 31.81% | -14.39% | Related videos |
6 | download call_to_action | 4.51% | 4.53% | 25.67% | 14.35% | Related videos |
7 | game play failed | 3.74% | 13.25% | 26.16% | 1.10% | Related videos |
8 | profit implication | 3.41% | 2.72% | 30.08% | 19.25% | Related videos |
9 | free to play | 1.91% | 2.10% | 40.95% | 2.97% | Related videos |
10 | fighting scene | 1.19% | 3.65% | 16.47% | -15.37% | Related videos |
11 | building | 1.01% | 3.06% | 8.70% | -31.93% | Related videos |
12 | has shooting | 0.63% | 2.20% | 30.72% | 42.64% | Related videos |