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Looking for trends? You've come to the right place.

This is our hub for trends of all shapes and speeds, from fleeting viral moments to enduring cultural shifts. We've got the tools and thought leadership to help you get started with TikTok trends and sustain your efforts on our platform.

Understanding trends on TikTok

Trend is a nebulous word. It can describe ever-changing definitions of what's cool or sales patterns over time. To be clear, we use it to describe the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform.

Trending now

When you open TikTok, you see endless examples of what's trending nowβ€”popular audio clips, product recommendations, video formats, effects, and anything in between. These trends get more powerful with buy-in and participation from users, whether that means commenting on videos or making their own content.

HashtagsSongsCreatorsTikTok Videos
1
2
# memorialdayweekend
Apparel & Accessories
30KPosts
55MViews
See analytics
2
2
# memorialday
Apparel & Accessories
Featured
25KPosts
71MViews
See analytics
3
1
# thelittlemermaid
17KPosts
263MViews
See analytics
4
1
# littlemermaid
10KPosts
92MViews
See analytics
5new
# erastourtaylorswift
News & Entertainment
11KPosts
121MViews
See analytics
1
4
Bad Habit
Lissa
See analytics
2
4
Y Yo Me Le Pego
Bellakath & Profeta Yao Yao & Smi-Lee
See analytics
3
11
Me? Obsessed With You?
Arnel Remix
See analytics
4
13
Choking on Flowers
Fox Academy
See analytics
5
17
Fuck You
Yo Gotti
See analytics
82MFollowers
796MLikes
69M
48M
49M
38MFollowers
1BLikes
17M
8M
23M
34MFollowers
2BLikes
5M
13M
19M
31MFollowers
579MLikes
5M
10M
11M
Explore now

Trend Stories

Our Trend Analysis is built on custom platform research that looks at the bigger picture behind TikTok trends. It helps you plan for the future, equipping you with knowledge like:

1. What can the platform tell us about the future of entertainment?

2. How does user behavior reflect our changing relationship with "influencers"?

3. Where do fast-moving TikTok trends fit within larger conversations about storytelling, community, and trust?

The full research reports we have are long. So we turned them into materials that are as accessible as they are detailed. That way, you can learn about what's driving TikTok user behavior in a way that feels almost as fun as scrolling your For You page. (But not quite.)

The New Culture of Community
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