Looking for trends? You've come to the right place.

This is our hub for trends of all shapes and speeds, from fleeting viral moments to enduring cultural shifts. We've got the tools and thought leadership to help you get started with TikTok trends and sustain your efforts on our platform.

Understanding trends on TikTok

Trend is a nebulous word. It can describe ever-changing definitions of what's cool or sales patterns over time. To be clear, we use it to describe the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform.

Trending now

When you open TikTok, you see endless examples of what's trending now—popular audio clips, product recommendations, video formats, effects, and anything in between. These trends get more powerful with buy-in and participation from users, whether that means commenting on videos or making their own content.

HashtagsSongsCreatorsTikTok Videos

bando - sped up + reverb

bbygirl

Ick

Lay Bankz

the 1

Taylor Swift

The Fallen - Slowed

Caleb Bryant

take a moment to breathe.

normal the kid

MrBeast

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87MFollowers

855MLikes

67M

72M

96M

avani

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43MFollowers

3BLikes

26M

22M

46M

James Charles

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38MFollowers

1BLikes

22M

19M

23M

Noah Schnapp

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33MFollowers

576MLikes

30M

22M

Kira Kosarin

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31MFollowers

591MLikes

10M

11M

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Trend Stories

Our Trend Analysis is built on custom platform research that looks at the bigger picture behind TikTok trends. It helps you plan for the future, equipping you with knowledge like:

1. What can the platform tell us about the future of entertainment?

2. How does user behavior reflect our changing relationship with "influencers"?

3. Where do fast-moving TikTok trends fit within larger conversations about storytelling, community, and trust?

The full research reports we have are long. So we turned them into materials that are as accessible as they are detailed. That way, you can learn about what's driving TikTok user behavior in a way that feels almost as fun as scrolling your For You page. (But not quite.)

The New Culture of Community

Learn more