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Looking for trends? You've come to the right place.

This is our hub for trends of all shapes and speeds, from fleeting viral moments to enduring cultural shifts. We've got the tools and thought leadership to help you get started with TikTok trends and sustain your efforts on our platform.

Understanding trends on TikTok

Trend is a nebulous word. It can describe ever-changing definitions of what's cool or sales patterns over time. To be clear, we use it to describe the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform.

Trending now

When you open TikTok, you see endless examples of what's trending now—popular audio clips, product recommendations, video formats, effects, and anything in between. These trends get more powerful with buy-in and participation from users, whether that means commenting on videos or making their own content.

HashtagsSongsCreatorsTikTok Videos
1new
# sundayfunday
Pets
14KPosts
23MViews
See analytics
2new
# boruto
Games
7KPosts
81MViews
See analytics
3
12
# wbc
Sports & Outdoor
7KPosts
136MViews
See analytics
4
15
# luxurylifestyle
Apparel & Accessories
8KPosts
12MViews
See analytics
5new
# jynxzi
Games
3KPosts
49MViews
See analytics
1
Blicky
Fresh X Reckless
See analytics
2
Mother
Meghan Trainor
See analytics
3
1
Moonlight
Kali Uchis
See analytics
4new
Ruth B Dandelions Hihihiaaaauuu (Remix)
FAITAH NADA
See analytics
5
BIG MAD
Ktlyn
See analytics
79MFollowers
737MLikes
46M
29M
49M
38MFollowers
1BLikes
8M
8M
23M
33MFollowers
2BLikes
19M
14M
12M
33MFollowers
551MLikes
4M
30M
22M
Explore now

Trend Stories

Our Trend Analysis is built on custom platform research that looks at the bigger picture behind TikTok trends. It helps you plan for the future, equipping you with knowledge like:

1. What can the platform tell us about the future of entertainment?

2. How does user behavior reflect our changing relationship with "influencers"?

3. Where do fast-moving TikTok trends fit within larger conversations about storytelling, community, and trust?

The full research reports we have are long. So we turned them into materials that are as accessible as they are detailed. That way, you can learn about what's driving TikTok user behavior in a way that feels almost as fun as scrolling your For You page. (But not quite.)

The New Culture of Community
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