Looking for trends? You've come to the right place.
This is our hub for trends of all shapes and speeds, from fleeting viral moments to enduring cultural shifts. We've got the tools and thought leadership to help you get started with TikTok trends and sustain your efforts on our platform.
Understanding trends on TikTok
Our Trend Analysis is built on custom platform research that looks at the bigger picture behind TikTok trends. It helps you plan for the future, equipping you with knowledge like:
1. What can the platform tell us about the future of entertainment?
2. How does user behavior reflect our changing relationship with "influencers"?
3. Where do fast-moving TikTok trends fit within larger conversations about storytelling, community, and trust?
The full research reports we have are long. So we turned them into materials that are as accessible as they are detailed. That way, you can learn about what's driving TikTok user behavior in a way that feels almost as fun as scrolling your For You page. (But not quite.)