Trend Perspectives
Content that strives to understand the bigger picture and help you learn what makes TikTok, well, tick.Trend Stories
Explore large platform trends through visual stories. Designed to help you understand the macro behaviors on TikTok.
Articles
Discover niche trends and cultural moments through comprehensive articles. Designed to give you the most detailed insights and advice.
May 11, 2023What's Next: Sports Trend Report
TikTok's Sports Trend Report covers the evolution of sports culture on TikTok by taking a closer look at the emerging behaviors and values of our community.Learn more
Dec 16, 2022What's Next 2023 Trend Report
The trend forecast that helps marketers show up strong on TikTok in the new year.Learn more
Oct 25, 2022The lasting impact of "fact or cap"
How a trend started a culture of debunking on TikTokLearn more
Sep 7, 2022How trends help women break through on TikTok
A look at how TikTok is making it easier for women to be seen and heard online. Featuring insights from Creator @lyllistapper. Learn more
Jul 19, 2022Do you know the TikTok lingo?
TikTok communities have their own way of talking. Here's how you can learn to speak their language.Learn more
Jun 22, 2022How to flop successfully
Common concerns about TikTok performance and advice on how to work through them. Featuring insights from Creator @latinapreneur. Learn more
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