Taimi
Helping dating app Taimi drive app installs while decreasing cost per user on iOS with Smart+ App Campaign.
The Objective
Taimi is an LGBTQ+ dating app that offers a concept of fluid dating for the queer community, where everyone on the spectrum is given a choice to navigate their unique dating journey. As a brand driven by performance and innovation, Taimi sought a solution to optimise its app install campaigns, cut the cost per install (CPI), and reduce the expense of acquiring users. That's when Taimi turned to TikTok's revolutionary Smart+ App Campaign automation solution.
The Solution
Embracing Smart+ App Campaign proved to be a game-changer for Taimi's user acquisition strategy, as Smart+ App Campaign's advanced algorithms created and managed high-performing ads tailored to drive Taimi's key performance indicators (KPIs). Setting up campaigns was a seamless experience with Smart+ App Campaign's intuitive interface, enabling Taimi to reduce manual effort and easily implement creative assets. But the real magic happened behind the scenes. TikTok's cutting-edge automation solution ensured the campaign followed best practices from the outset, optimising ad performance using the power of AI.
While Taimi's creative prowess was already strong, leveraging a mix of TikTok-native creatives produced in-house, with content creators, and through the TikTok Creator Marketplace, Smart+ App Campaign's capabilities elevated the brand's creative optimisation to new heights. Smart+ App Campaign's dynamic optimisation capabilities allocated budgets in real-time to the top-performing creatives, minimising ad fatigue and maximising impact. Taimi could focus on strategic growth initiatives with confidence, knowing that TikTok's Smart+ App Campaign was managing ad optimisation. As Taimi's marketing budget continues to grow, Smart+ App Campaign ensures the brand can scale its campaigns efficiently without the need for significant team expansion.
The Results
Taimi's partnership with TikTok's Smart+ App Campaign solution yielded remarkable results, addressing app clients' common challenges. Through Smart+ App Campaign's automated ad creation and optimisation, Taimi achieved a remarkable 20.9% reduction in its cost per install, driving efficient user acquisition at scale. Leveraging TikTok's advanced targeting capabilities, Smart+ App Campaign enabled Taimi to connect with its desired LGBTQ+ audience more effectively, resulting in a 13.9% lower cost per user acquisition.
Testing Smart+ App Campaign on TikTok was a game-changer for our user acquisition strategy, especially during our initial trial on Android. This positive experience led us to participate in testing Smart+ App Campaign on iOS as well. We found this tool incredibly user-friendly, significantly reducing the manual effort required for campaign launches. Moreover, Smart+ App Campaign requires less ongoing optimisation and respond more smoothly to budget increases. Initially, we were concerned about running campaigns with a broad audience, as we typically work with more targeted segments. However, Smart+ App Campaign proved to deliver great results by acquiring new users at a lower cost.
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