OTTO

The Objective

German e-commerce brand OTTO (@otto_de) wanted to drive awareness amongst a new audience and promote the latest Adidas Originals collection, so they came to TikTok for an upper-funnel campaign.

The Solution

Focusing on the KPIs of video views, reach and traffic OTTO's campaign saw them partner with the agency oddity jungle and five creators: @ninachuba, @jeyisbaee, @zsazsainci, @helgemark and @henry.ng. As the main goal for this campaign was to create awareness with the TikTok community in an authentic way, the creators were not given a script or strict direction, in order to ensure that they were able to unleash their creativity and produce native content that would resonate directly with their audiences.

The brand boosted these creatives as In-Feed Ads, Spark Ads and Collection Ads and utilised the Countdown Sticker interactive add-on, which built buzz and hype around the Adidas assortment.

The Results

The campaign was a huge success, reaching almost six million unique users, driving more than 90 million impressions, 300,000 likes and increasing their follower count by 80% in four weeks.

The creative assets were entertaining and followed TikTok best practices, so they performed above internal benchmarks for the retail sector. Additionally, these assets outperformed other assets that had a more commercial approach.