Generate leads
Turn an engaged audience into high-quality leads
Find and convert new prospects with TikTok's next-gen lead gen solutions.
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How TikTok helps you generate leads
Your audience is here
TikTok is the epicenter of culture with over a billion diverse users, making itto find customers on TikTok. This dynamic environment makes it a prime opportunity to easily find customers on TikTok.
Get discovered
TikTok users are 1.5X more likely to immediately go out and buy something they discovered on TikTok compared to other platforms' users.
Get game-changing results
In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it, highlighting its potential for effective lead generation.
Ads that help turn viewers into customers
Gather leads quickly and seamlessly
Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.
Tips for TikTok success
Build brand awareness
Optimizing for video views first can increase interest and lower the barrier to users registering interest in a subsequent lead generation campaign.
Use auto-targeting
Optimize with CRM integration
Create ad content that generates leads
Hold attention with stimulation
Stimulate your audience's senses to keep them engaged with music, dynamic transitions, movement, text overlays and emojis.
Check out creative tools
