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How TikTok welcomes Canadian newcomers home
TikTok plays a key role in helping newcomers navigate their new life in Canada. Dive into our latest insights on how brands can connect with this engaged community on the platform.
Read moreSee what else is happening on TikTok
Still using Custom Identity? Transition to a TikTok F.I.R.S.T. presence
Your step-by-step guide for unifying your paid and organic presence on TikTok for better business outcomes.
Introducing TikTok Market Scope
Discover more ways to grow your business with our first-party analytics platform that helps you identify, understand, and activate your audiences across every stage of the funnel on TikTok.
TikTok One: Your home for making high-impact TikTok content
Great content is square one for a great campaign.
Meet Smart+
Cut the steps, not the results with Smart+, the automation solution you can fine-tune to meet your business goals.
Introducing Streaming Ads on TikTok
Convert audiences into new subscribers with TikTok Streaming Ads.
What's new on TikTok for brands: Q1 2026 Product Preview
Our quarterly look at the latest product innovations designed to help brands and agencies drive business impact on TikTok.
Why Q5 is a golden opportunity for advertisers on TikTok
The holidays end, but performance doesn't. With CPMs dropping and the community still scrolling, Q5 is the perfect time to reach and convert audiences on TikTok.
The Creator Advantage: How creators drive real brand impact on TikTok
Creator-led content drives stronger performance on TikTok, helping brand marketers boost engagement, increase click-throughs, and scale storytelling that resonates
How TikTok powers app growth with efficiency and engagement
An Adjust meta-analysis shows TikTok drives efficient app growth with more assisted installs, lower CPIs, and stronger retention.
Measure TikTok more effectively with media mix modelling
TikTok continues to strengthen its MMM capabilities with Ads Manager integration and growing badged partners.
Introducing TikTok's Attribution Portfolio
TikTok's evolving measurement suite gives advertisers a more complete view of ROI, capturing impact across every touchpoint.
Introducing Symphony Automation tools for Smart+
Scale faster and create smarter with generative AI tools built for your Smart+ campaigns.
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