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How TikTok powers app growth with efficiency and engagement

An Adjust meta-analysis shows TikTok drives efficient app growth with more assisted installs, lower CPIs, and stronger retention.

Meet Smart+

Cut the steps, not the results with Smart+, the automation solution you can fine-tune to meet your business goals.

Measure TikTok more effectively with media mix modelling

TikTok continues to strengthen its MMM capabilities with Ads Manager integration and growing badged partners.

Introducing TikTok's Attribution Portfolio

TikTok's evolving measurement suite gives advertisers a more complete view of ROI, capturing impact across every touchpoint.

Introducing Symphony Automation tools for Smart+

Scale faster and create smarter with generative AI tools built for your Smart+ campaigns.

Introducing our Video Shopping Ads partner specialty

Brands can now leverage Smartly.io's Video Shopping Ad solution to sync product catalogs, automate and streamline sale campaign workflows, scale creative production, and more.

Drive more bookings with TikTok Travel Ads

Turn POVs into plans with Travel Ads—built from the ground up for travel advertisers.

TikTok continues to lead future media spend increase and innovation according to Kantar

Kantar's annual Media Reactions report highlights TikTok's innovative approach and ability to capture consumer attention.

TikTok Search Ads Campaign: Unlocking incremental growth in the future of search

Adobe makes it easier for advertisers to grow on TikTok

From idea to sale, TikTok and Adobe streamline driving success for your business.

Create TikTok-style videos faster with new AI tools from TikTok Symphony

TikTok Symphony's new generative AI tools instantly transform images, text, and products into TikTok-style video clips.

Find and amplify the best UGC with TikTok One's Content Suite

TikTok is a gold mine of authentic, brand-relevant content that just might be the key to your next great campaign. And we're making it easier than ever to tap in.