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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (65)
- 27.3%
Lift in Ad Recall vs campaign benchmarks
- 28%
Higher TopView VTR vs. benchmarks
- 6.4%
Lift in Brand Favourability
RBC
Inspiring consideration for a new demographic with TopView, Top Feed and Creators
- Financial services
- Solutions (4)
- 17%
higher ROAS vs. existing benchmarks
- 16.2%
lift in Ad Recall
- 5.7%
lift in Brand Favourability
Endy
Powering full-funnel performance with Pulse and Smart+
- Home
- Solutions (4)
- 21.8%
Lift in Ad Recall
- 8.1%
Lift in Purchases
- 1.98x
incremental ROAS
Mark's
Driving full-funnel measurable growth with Creators, Smart+ and Unified Lift
- Clothing & accessories
- Solutions (7)
- 120K
Total Engagements
- 71K
Unique Views
- 5%
Lift in Brand Favourability
Canadian Tire
Boosting the spirit of Black Friday shopping with Spark Ads and TikTok LIVE
- Retail
- Solutions (3)
- 8.1%
Lift in Purchase Intent
- 7%
Lift in Brand Preference
- 18%
Lift in Ad Recall
Aperol
Fueling brand discovery and reach with Top Feed and In-Feed Video
- Restaurant & dining
- Solutions (3)
- 39%
Higher ROAS with Smart+
- 295%
Purchase Lift with Smart+
Goli
Boosting conversion with Smart+ Catalog automation
- Healthcare & pharmaceutical
- Solutions (4)
- 23%
Lift in Ad Recall vs. industry benchmark
- 11.3%
Lift in Brand Association with “Canadian Made”*
- 12%
Lift in Keyword Association
Dr. Oetker
Cooking up national pride with In Feed Ads, Spark Ads and Measurement
- Food & beverage
- Solutions (5)
- 19.2M
Overall Impressions
- 18.5M
Video Views
- 42%
SOV achieved
Skittles
Celebrating Pride with Out of Phone, In-Feed Ads and Creator Partnerships
- Food & beverage
- Solutions (3)
- 17M
Video Views
- 9%
Higher CTR (vs. benchmark)
- 68%
Higher VTR (vs. benchmark)
Knorr
Turning a Valentine’s trend Into success with Creator Partnerships, Interactive Add-Ons & Instant Page
- Food & beverage
- Solutions (3)
