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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Aperol thumbnail image
  • 8.1%

    Lift in Purchase Intent

  • 7%

    Lift in Brand Preference

  • 18%

    Lift in Ad Recall

February 05, 2026
Aperol

Fueling brand discovery and reach with Top Feed and In-Feed Video
TikTok Case Study
  • 17%

    higher ROAS vs. existing benchmarks

  • 16.2%

    lift in Ad Recall

  • 5.7%

    lift in Brand Favourability

July 20, 2026
Endy

Powering full-funnel performance with Pulse and Smart+
All Case Studies (67)
JBL Thumbnail
  • +24%

    watchtime vs. TikTok avg.

  • +53%

    VTR 6-sec vs. TikTok avg.

  • 5M+

    impressions (Berlin & Munich over 4 weeks)

September 28, 2026
JBL

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.
OTTO x Samsung Thumbnail
  • +14.9%

    Ad Recall

  • +9.0%

    Awareness

  • +13.7%

    Favorability

September 09, 2026
OTTO x Samsung

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.
20260824-113535
  • 27.3%

    Lift in Ad Recall vs campaign benchmarks

  • 28%

    Higher TopView VTR vs. benchmarks

  • 6.4%

    Lift in Brand Favourability

August 28, 2026
RBC

Inspiring consideration for a new demographic with TopView, Top Feed and Creators
LIFESTYLE FEB2026 1676 THUMBNAIL 372x224
  • -42%

    Cost per Engaged Session

  • 261%

    Lift in CTR vs. BAU

  • +310%

    Avg session engagement

August 11, 2026
WeCook

Delivering high-quality traffic with Smart+ Engaged Session
TikTok Case Study
  • 17%

    higher ROAS vs. existing benchmarks

  • 16.2%

    lift in Ad Recall

  • 5.7%

    lift in Brand Favourability

July 20, 2026
Endy

Powering full-funnel performance with Pulse and Smart+
Thumbnail Image (372x224)
  • 21.8%

    Lift in Ad Recall

  • 8.1%

    Lift in Purchases

  • 1.98x

    incremental ROAS

May 22, 2026
Mark's

Driving full-funnel measurable growth with Creators, Smart+ and Unified Lift
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  • 120K

    Total Engagements

  • 71K

    Unique Views

  • 5%

    Lift in Brand Favourability

April 30, 2026
Canadian Tire

Boosting the spirit of Black Friday shopping with Spark Ads and TikTok LIVE
Aperol thumbnail image
  • 8.1%

    Lift in Purchase Intent

  • 7%

    Lift in Brand Preference

  • 18%

    Lift in Ad Recall

February 05, 2026
Aperol

Fueling brand discovery and reach with Top Feed and In-Feed Video
Thumbnail ZS Bundle 372 x 224
  • 39%

    Higher ROAS with Smart+

  • 295%

    Purchase Lift with Smart+

December 18, 2025
Goli

Boosting conversion with Smart+ Catalog automation
Thumb-ristorante-pizza-by-dr.-oetker-804
  • 23%

    Lift in Ad Recall vs. industry benchmark

  • 11.3%

    Lift in Brand Association with “Canadian Made”*

  • 12%

    Lift in Keyword Association

December 17, 2025
Dr. Oetker

Cooking up national pride with In Feed Ads, Spark Ads and Measurement
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  • 191%

    Higher Website ROAS vs. BAU campaign

  • 58%

    Lower CPA vs. BAU campaign

  • 533%

    Higher Add to Cart Rate vs. BAU campaign

November 21, 2025
Ashley Canada

Driving exceptional ROAS for high-value furniture purchases with Smart+ optimization
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  • 19.2M

    Overall Impressions

  • 18.5M

    Video Views

  • 42%

    SOV achieved

October 23, 2025
Skittles

Celebrating Pride with Out of Phone, In-Feed Ads and Creator Partnerships