See our success stories
TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
Our success spotlight
Toyota
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
See case studyDiscover more success stories from across TikTok
Spoon
OOH + TopView effectively reached 25–34s, with TikTok delivering 38% of the incremental reach
McDonald's
By tapping into TikTok One Partner Exchange, McDonald’s boosted Gen Z ad recall, grew awareness, and lifted purchase intent.
New Belgium - Voodoo Ranger
Driving awareness and engagement as one of the first alcohol brands on TikTok, using best-practice creative, media, and measurement across key seasons.
Vinted
Reimagining second-hand shopping by engaging UK creators and generating over 21 million impressions on TikTok.
Ashley Canada
Driving exceptional ROAS for high-value furniture purchases with Smart+ optimization
SOS Malus
Building outstanding brand love through a content-first Spark Ads campaign
VILSA X Peak Value
A high-impact brand campaign leveraging various TikTok ad formats
Los Defensores
Deep Funnel Optimization (DFO) on TikTok allowed Los Defensores to significantly improve lead quality, driving higher ROI and profitability for their lead generation campaigns.
OluKai
Implementing an impressions-based attribution model to accurately capture TikTok's performance impact
Orbit
How Mars boosted offline Orbit sales with TikTok’s Brand Auction and Sales Lift solution powered by LiveRamp and Carrefour shopper data operated by Unlimitail
Samba TV
Demonstrating TikTok's impact on German viewership with Samba TV as a new measurement partner.
bKash
How bKash turned daily payments into meaningful moments during Ramadan.
Want to see us in your inbox?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
