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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (1980)
- >270M
Total views* *1 Spark Ads (Video Views) campaign from 1-22 Aug 2025.
- -36％
Reduction in Cost Per Mille (CPM)^
- >30%
6-second view rate*
Seibu Railway x studio15
Driving tourism and sustaining railway ridership with native storytelling on drama series
- Travel
- Solutions (2)
- +27%
lift in Ad Awareness
- 〜7M
unique users reached
- 88%
lift in Ad Awareness driven by TikTok on 67% of media spend
Armani Beauty
L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.
- Makeup & beauty
- Solutions (7)
- 61%
more impressions
- 45.2%
more clicks
- 38%
lower CPM
Ad Council
Scaling mental health storytelling through sports with TikTok's AI-powered Smart+ solution
- Non-profit & government
- Solutions (2)
- +36%
ROAS vs. standard Catalog Ads campaign
- -53%
Cost per purchase (CPA)
- 2.8x
More purchases (+176%)
COMFY
Boosting Catalog Ads performance and driving a 36% ROAS increase through GA4 data optimization
- E-commerce
- Retail
- Solutions (10)
- 237.9%
increase in ROAS
- -68%
cost per purchase
- +8.5%
average order value
DZIK® x Śliwiński Media
Building an effective TikTok sales strategy from a loyal fan base
- Sports
- Clothing & accessories
- Food & beverage
- Solutions (3)
- -38%
cost per engagement
- +70%
watch time
- -15%
CPM
BVG x GUD.berlin
Achieving outstanding engagement with a TikTok-native creative strategy
- Travel
- Solutions (2)
- +9.5%
sales uplift (Creator Asset)
- +€62K
incremental value (Creator Asset)
- €2.4x
ROI (Creator Asset)
Nurofen
Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.
- Healthcare & pharmaceutical
- Solutions (6)
- +6pts
ROAS uplift, while maintaining the same level of TikTok media investment
- +50%
increase in Value-Based Optimization campaigns
- +6%
D7 ROAS increased from 20% to 26%
Yubo
Increasing D7 ROAS with a combined Value-Based Optimization strategy
- Mobile apps
- Solutions (6)
- 45%
increase in conversions
- 74%
increase in ROAS
- 31%
reduction in cost per conversion
Turtlebox
Turning TikTok's halo effect into measurable conversion growth for Turtlebox
- E-commerce
- Solutions (4)
