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Get to know your audience better with TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here
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Audience
Gen Z
Millennials
Gen X +
All TikTok users
Insights
Creator
People
Brand Trust
Ad Solutions
Effectiveness
Industry
Apps
Auto
Beauty & Personal Care
CPG
Education
Entertainment
Fashion
Financial Services
Food & Beverage
Gaming
Retail
Real Estate
Sports
Tech
Telco
Travel
Holidays & Events
Back to School
Black Friday
Christmas
Easter
Father's Day
Graduation
Halloween
Hot Sale
Mother's Day
Ramadan
St Patrick's Day
Superbowl
U.S. Independence Day
Valentine's Day
Ferragosto
Reyes Magos
World Cup
Buen Fin
Songkran
Mega Sales
Tet
Summer
Carnival
Eid
Fiestas Patrias
Copa America
Olympic Games
TikTok Insights features third-party TikTok-commissioned research among adults 18+ from the past 2 years.
Total: 11035 results
United States
People
3 in 5
Source
Vietnam
People
1.8
x
Source
Europe
People
34
%
Source
Mexico
People
1.5
x
Source
United Kingdom
People
64
%
64
%
Source
Thailand
People
1.4
x
Source
Philippines
People
1.4
x
Source
Brazil
Ad Solutions
81
%
81
%
Source
Global
Ad Solutions
74
%
74
%
Source
Indonesia
People
77
%
77
%
Source
Philippines
People
95
%
Source
Canada
People
54
%
Source
Global
Ad Solutions
74
%
74
%
After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.
Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=259)