• 120K

  Total Engagements

• 71K

  Unique Views

• 5%

  Lift in Brand Favourability

Boosting the spirit of Black Friday shopping with Spark Ads and TikTok LIVE

• 8.1%

  Lift in Purchase Intent

• 7%

  Lift in Brand Preference

• 18%

  Lift in Ad Recall

Fueling brand discovery and reach with Top Feed and In-Feed Video

• 28%

  Higher TopView VTR vs. benchmarks

• 2.9M

  Impressions with Pulse

• 5%

  Lift in Store Visits*

Fetching upper funnel success with TopView, Pulse and Out of Phone

• 223

  creators engaged

• 426

  contest submissions

• 29M

  video views

Glowing results with Branded Mission Contest, Branded Hashtag Page and In-Feed Ads

• 243%

  Higher TopView VCR vs. benchmark

• 4.3%

  Lift in Ad Recall

• 6.1%

  Lift in Purchase Intent

Unwrapping a successful launch with high impact ads and creator-led content

• 10.1%

  Increased TopView CTR vs. benchmark

• 9.2%

  Lift in TopView Engagement Rate vs. benchmark

• 1436+

  Branded Effect Video Creations

Exceeding upper funnel goals with Branded Effect, TopView, and Creator Partnerships

• 121%

  Higher 6s VTR vs. benchmark

• 3.5x

  Increased CTR vs. benchmark

• 22%

  Lift in Engagement Rate vs. benchmark

Leveraging creator-led assets and a combination of TikTok ad solutions to launch Nissan ARIYA

• 10.6M

  Unique Reach

• 13.1%

  Increased Engagement Rate

• 215M

  Video Views

Leveraging co-creation to win as the holiday gifting destination

• 16.8%

  Hashtag Challenge Engagement Rate

• 9B+

  Hashtag Challenge Video Views

• +31%

  Video views compared to US benchmark

Changing the game with a "TikTok Gamers Got Talent" x Branded Hashtag Challenge TikTok-first activation

• 23M

  In-Feed Ad Video Views

• +28.3%

  Awareness Compared to Benchmark

• +12.5%

  Ad Recall

Appetizing audiences with an awareness-focused food campaign

• 136M

  HTC video views

• 719

  HTC video creations with Branded Effect

• +11.9%

  Ad recall

Inviting users to discover their #PizzaPersonalities to drive awareness and engagement

• +9.7M

  Video views

• 18%

  Engagement rate

• 16%

  CTR

Partnering with creators for a content series to generate tons of brand love