Performance marketing on TikTok
Start with discovery. Stay for results. Set up and optimize ad campaigns for more discovery, conversions, and sales.
A new era of performance
Innovations that drive impact
Connect with more of the people you're looking for and hit your unique business goals with next-gen products and vertical solutions.
Discovery like no other
TikTok creates a uniquely engaging experience that naturally moves users along the decision journey.
Inspiring every kind of action
TikTok fuels conversions beyond discovery, driving the outcomes advertisers are looking for.
Results that go beyond the screen
92
%
of users took action on content they saw on TikTok.
61
%
of users have purchased something after seeing content on TikTok.
"We’ve seen how truly effective TikTok is in driving incremental revenue for our clients. With our custom measurement methodologies, we see that TikTok drives an incremental ROAS of $3."
Building what's next in performance advertising
See our latest, innovative solutions that fuel discovery, drive action, and bring business impact, built with privacy at their core.
Explore TikTok World 2024
Ad solutions to hit every objective
Gather leads quickly and seamlessly
Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.
Maximize ad performance, with minimal effort
Try Smart+ Campaigns to automate the ad process across targeting, optimization, and creatives to deliver the right ad to the right audience.
Try Smart+ now
Creating a TikTok campaign strategy that performs
1. Establish reliable data connections
Learn how
2. Set your goals
3. Activate the right solutions
Learn how
4. Measure your impact
Learn how
5. Test, learn, and scale
Learn how
