Trend forecast report

What’s Next 2025: Brand Chem

This year's report offers more actionable insights than ever, showing what audiences are responding to and how brands are adapting to shape culture for the year ahead.

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"The creative storytelling opportunities on TikTok are endless, and this next year will bring the TikTok community even closer together."

Sofia Hernandez
Global Head of Business Marketing at TikTok

It's not magic, it's chemistry

Or as we call it at TikTok, Brand Chem—a balance of listening, adapting, and transforming.

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Brand Fusion

A dynamic state where a brand gains renewed vigor, becoming more responsive and ready to build lasting bonds.

WN 25 Identity osmosis 2 white

Identity Osmosis

Brands are organically integrating their consumers' evolving values, allowing these shifting ideals to reshape their identity.

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Creative Catalysts

Untapped tools for marketers to ideate, build, learn, and take more exciting creative risks than ever before.

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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