Expand reach
Put your brand in front of over a billion users ready to discover it.
Turn attention into results with TikTok for Business
Reach highly engaged audiences and turn attention into measurable business growth.
Increase views
Turn discovery into conversion with TikTok's full-screen, sound-on ads.
Drive engagement
Activate TikTok's community with interactive ad solutions.
Attract customers
Turn immersive TikTok ads into reach, discovery, and new customers.
Increase sales
Reach new customers and grow sales where global shopping trends begin.
Generate leads
Find and convert new prospects with TikTok's next-gen lead solutions.
Boost conversions
Turn attention into action with TikTok ads and performance marketing.
Promote your app
Convert TikTok engagement into app growth, retention, and long-term value.
Newsroom
Watch it. Love it. Want it.
People come to TikTok to discover what's new, engage with what they love, and take part in what matters to them. Turn attention into action with TikTok for Business.
Learn more
Turn attention into action
Join the TikTok World Virtual Experience, May 14th
Master what gets audiences to Watch it. Love it. Want it.
Register today
Discover our products
Branding
Make an impact on the For You feed and beyond
Campaign solutions designed to boost visibility, engagement, and reach.
Explore branding solutions
Creative
Creative tools that drive returns
Our creative solutions have everything you need to learn what your audience cares about, find brand-relevant content, make great videos, and version what you have.
Explore creative solutions
Commerce
Harness TikTok's shopping power to drive sales online and beyond
Create a seamless shopping experience that entertains and converts. Tap into TikTok's commerce tools to drive sales everywhere, from in-app to IRL.
Explore commerce solutions
Measurement
Ad measurement tools that prove your impact
Tap into solutions that help you optimize across the funnel and unlock business growth.
Explore measurement solutions
Performance
AI-powered ad solutions to maximize your ROI
Supercharge your performance campaigns with automation you can fine-tune.
Explore performance solutions
Make an impact on the For You feed and beyond
Campaign solutions designed to boost visibility, engagement, and reach.
Explore branding solutions
Creative tools that drive returns
Our creative solutions have everything you need to learn what your audience cares about, find brand-relevant content, make great videos, and version what you have.
Explore creative solutions
Harness TikTok's shopping power to drive sales online and beyond
Create a seamless shopping experience that entertains and converts. Tap into TikTok's commerce tools to drive sales everywhere, from in-app to IRL.
Explore commerce solutions
Ad measurement tools that prove your impact
Tap into solutions that help you optimize across the funnel and unlock business growth.
Explore measurement solutions
AI-powered ad solutions to maximize your ROI
Supercharge your performance campaigns with automation you can fine-tune.
Explore performance solutions
Step 01
Create your Ads Manager account
It all starts with the end-to-end TikTok ads platform. Create ads, then manage and optimize your ad campaigns, all in one place.
Learn more
Step 02
Define the objective of your campaign
Configure your campaign according to your business objectives, and direct the right audience to your website.
Learn more
Step 03
Select your target audience
Target ideal customers and create a custom audience with advanced tools to boost engagement and reach repeat customers.
Learn more
Step 04
Set your budget
TikTok lets you set your bid and daily spend. And you've got the tools to help you succeed within your budget, manage ad delivery, and measure performance.
Learn more
Step 05
Choose the video for your campaign
It's time for the big premiere. Define the creative (aka video) that will be used in your ad. And you're done!
Learn more
Step 01
Create your Ads Manager account
It all starts with the end-to-end TikTok ads platform. Create ads, then manage and optimize your ad campaigns, all in one place.
Step 02
Define the objective of your campaign
Configure your campaign according to your business objectives, and direct the right audience to your website.
Step 03
Select your target audience
Target ideal customers and create a custom audience with advanced tools to boost engagement and reach repeat customers.
Step 04
Set your budget
TikTok lets you set your bid and daily spend. And you've got the tools to help you succeed within your budget, manage ad delivery, and measure performance.
Step 05
Choose the video for your campaign
It's time for the big premiere. Define the creative (aka video) that will be used in your ad. And you're done!
Explore more
TikTok Academy
Explore our catalog of e-learning courses, videos and webinars with curated learning paths tailored for your business goals.
Learn more
Business Center
Plan, manage and analyze your TikTok marketing activities in one place for quick collaboration and maximum flexibility.
Learn more
Marketing Partners
Elevate your business presence with trusted best-in-class companies that help you get started, optimize, and achieve lasting results.
Learn moreYour questions, answered
How can I get started with advertising on TikTok?
Create a TikTok ad in minutes and get discovered by more customers, regardless of your budget.
To get started:
1. Visit the Ads Manager signup page
2. Create a login, then click 'Send code'
3. Enter the verification code sent to your email or phone
4. Tap 'Sign up'
5. Fill in your business info and correct time zone (it can't be changed later)
6. Click 'Register'
7. Build your first campaign
8. Submit your first ad and submit payment
9. Sit back and watch your ad work
Where do TikTok ads appear?
TikTok Ads Manager allows you to choose from our family of apps for delivering your ads.
How much does it cost to run TikTok ads?
There are two settings to pay extra attention to when determining cost: Budget: TikTok Ads Manager offers daily or lifetime options. The recommended daily ad group budget for a campaign is $30 in North America and EMEA, or $20 in APAC regions. Bids can be adjusted based on what you're willing to pay for desired user actions. Bid: A bid indicates how much you're willing to pay for the actions you want users to take after they see your ads. TikTok Ads Manager offers you different bidding strategies to select from: Lowest Cost and Cost Cap.
How can I target potential customers on TikTok?
You can target your audience by demographics, interests, behaviors, devices, and even more ways. For advanced users who want to take their ads to the next level, you can create Custom Audiences and Lookalike Audiences to reach more people similar to your existing customers.