Promote your app
Drive App installs and boost conversions
Capture attention and see real results with solutions for every step of the customer journey, including strategies to drive app installs and promote your app effectively.
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How TikTok helps you promote your app
Cost-efficient installs
Cost per install for TikTok-driven SKAN installs is 95% lower than for other platforms.
Engaged users
On average, installs driven by TikTok spend 59% more time on those apps in the first week, compared to other platforms.
Lasting results
TikTok-driven installs experience a 39% fewer uninstalls than those from other platforms.
Drive app installs with Spark Ads
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, promote your app and enhance performance.
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Tips for TikTok success
Use the App Promotion objective
To streamline the ad buying process, we've consolidated app install and conversion campaigns under one objective, making it easier to manage your app marketing. Learn more in our Help Center.
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Make installs seamless
Target the most valuable users
Create ad content that shows off your app
Connect with TikTok trends
#fashion
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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, making it ideal to promote your app effectively.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
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