Keepcool
Improving Lead Generation with Smart+
Objective
Keepcool, a social sports club brand, aimed to achieve an optimal Cost Per Lead (CPL) while minimizing operational workload. Their primary objective was to maintain a low CPL to improve lead generation efficiency, ensuring that their acquisition strategy remained both effective and resource-efficient.
Solution
To improve the performance of their acquisition strategy, Keepcool partnered with their agency, Ad’s up Consulting. They implemented the new SMART+ solution, an AI-based tool designed to optimize campaign performance. SMART+ offered Keepcool an opportunity to systematically reduce creative fatigue and enhance key lower-funnel metrics, critical to the success of their lead generation efforts.
Results
The adoption of SMART+ resulted in significant improvements for Keepcool:
47% reduction in Cost Per Lead (CPL) compared to their traditional campaigns.
37% reduction in Cost Per Click (CPC) versus classic campaigns, contributing to a more cost-effective approach to lead generation.
By integrating SMART+ into their campaigns, Keepcool successfully optimized their acquisition process, achieving a lower CPL with less effort and better performance across key metrics.
Supported by the expertise of the TikTok team, we tested the Smart+ feature with Keepcool to automate the management of our historical campaigns, fully leverage the potential of each creative, and reduce our cost per lead while maintaining the quality of our prospects. This approach was successful thanks to the combined efforts of the Ad's up Consulting and Keepcool teams.