Axerve

The Objective 

Axerve is one of the leading payment platform providers in Italy and Europe. To boost the profile of its innovative offering – POS Easy – to a whole new audience across Italy, Axerve came to TikTok for a native-feel ad campaign designed to raise mass awareness and generate requests for their services.

The Solution 

The Axerve campaign was built in two phases around a suite of lighthearted and informative In-Feed Ads. The first phase had a traffic objective leading to the Axerve website, with the aim of creating custom audiences on which to then activate a performance campaign. The second phase had a lead generation objective. Axerve tested different targets, aiming at both users previously engaged through the traffic campaign (retargeting/lookalike) and new targets customised on the basis of interest. 

In terms of the creative, Axerve worked with the agency Zampediverse to produce three different 15-second videos, each as engaging as the last, with a real focus on fun and engagement. 

The Results 

The Axerve campaign was incredibly successful, showing exactly why TikTok-first content performs so well for brands looking to reach their target audience in a meaningful way. Throughout the campaign, daily service requests grew by 26% compared to the previous period¹, while leads saw an increase of +29% (16 March - 30 April vs 7 February - 15 March). Traffic also saw an incredible boost, rising 29% compared to the previous period, with TikTok taking an impressive 17% of all the traffic source share (March 2022)². Finally, Axerve saw a +44% increase in new customers onboarded (16 March - 30 April vs YoY)³.