Satispay

The Objective 

Satispay is a mobile app with the goal of simplifying payments and lives. To build hype around their services and collect in-app registrations, Satispay, together with their performance marketing agency Booster Box, partnered withTikTok for an engaging campaign that introduced the brand to a whole new audience across Italy, strengthening their B2C presence.

The Solution 

For their awareness and conversion campaign, Satispay chose one of our most engaging solutions – In-Feed Ads. Set up through TikTok Ads Manager, Satispay were able to utilise our many creative tools for video editing, as well as in-app event optimization (AEO) for their ads. AEO provides the power to find new audiences for your brand, while encouraging specific behaviours such as app installs, in-app events, purchases, or form completions. With an up-beat video that felt 100% native, the Satispay campaign helped the brand engage with a new audience in a personal and authentic way. 

The Results 

The Satispay campaign performed incredibly well for the brand, outperforming their expectations – and their other paid channels. The campaign’s cost per click came in 56% lower than other platforms, and while winning a massive 347% more impressions and 123% more clicks compared to other platforms. Overall, the campaign achieved 434 app registrations and a 50% reduction in cost per action.

As for campaign conversion, in order to correctly evaluate the incremental effect on the Italian B2C market, Booster Box ran an incremental test on TikTok. The test compared data between the treatment group (had access to TikTok ads) and the control group (no access to the TikTok ads) to determine if there was any difference. The incremental test proved that TikTok generated 434 incremental app registrations for Satispay, with a 50% reduction in cost per action.