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Inspire travel audiences from discovery to booking with TikTok ads

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Advertising on TikTok is the trip of a lifetime

Where travel inspiration begins

66% of TikTok users find TikTok to be the most helpful source of travel inspiration.

Source

Search creates unique adventures

67% of TikTok users searched TikTok for something travel related that they're interested in doing or visiting.

Source

And where travel dreams become reality

60% of TikTok users agree that they visit new destinations because they discover them through TikTok.

Source
travel playbook

The TikTok playbook for travel and tourism

Get audience insights, marketing strategies, and creative best practices tailor-made for travel advertisers. Destination? Performance.

Download now

"TikTok is currently the perfect platform to reach Gen Z and Millennials in an easy, simple and attractive way."

Pere Jordi Esivill
Head of Digital Marketing and Web, Princess Hotels & Resorts

Go full-funnel around the world

Drive Brand Awareness
Drive Bookings
Drive Loyalty
In-Feed Ads
Spark Ads
Top Feed
TopView
Pulse

Start a conversation right in your feed

Tell your brand story in a true-to-TikTok way with this sound-on, vertical video ad that can be further enhanced with interactive add-ons.

In-Feed Ads

Start a conversation right in your feed
Tell your brand story in a true-to-TikTok way with this sound-on, vertical video ad that can be further enhanced with interactive add-ons.

Learn more

Spark Ads

Boost organic travel content
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.

Learn more

Top Feed

Get in front of customers before anyone else
Customize targeting and get greater control to place your video in the first In-Feed Ad slot when users open the app.

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TopView

Leave a lasting first impression
Make an impact with the first ad a user sees when they open the app.

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Pulse

Stay close to the heartbeat of culture
Join in on the magic of the For You page with contextual, brand-suitable ad placements next to the top 4% of trending content that shapes culture.

Learn more

Coming soon: Travel Ads

Our next step in creating the most immersive, frictionless experience for travelers to get inspired, plan trips, and book travel.

Travel success stories

Visit California
When Visit California wanted to show travelers that the state is the ultimate playground, they combined their unique creative idea and TikTok TopView, our high-impact ad format to showcase their brand right when users open the app.
Destination Toronto
Destination Toronto's goal was position their city as the top tourist destination in Canada, and they saw TikTok as the right platform to connect with the exact audience they were looking for, using upper-funnel solutions Top Feed and Traffic Ads.

See case study

Princess Hotels & Resorts
Princess Hotels & Resorts wanted to promote deals at two locations to increase bookings. Using engaging content, In-Feed Ads, and Interactive Add-ons like Voting Stickers and Gift Code Stickers, they retargeted users who already engaged with their site.

25.74

ROAS

7.75%

conversion rate

See case study

Guesty

See case study

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Ready to take off on TikTok?

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