Drive more bookings with TikTok Travel Ads
Turn POVs into plans with Travel Ads—built from the ground up for travel advertisers.
Whether it's flights, hotels, or destinations, TikTok is shaping how people explore the world. With 84% of users watching travel content at least once a month,¹ TikTok has become a go-to destination for discovery and inspiration.
Now, we're making it even easier for travel brands to turn this organic discovery into measurable business results with the launch of TikTok Travel Ads—the first TikTok ad format built from the ground up with travel in mind.
Designed for travel, optimized for performance
Travel Ads, powered by Smart+, is a catalog-based performance solution built specifically for travel advertisers. It enables travel brands to automatically promote their hotels, flights, and destinations at scale using personalized, catalog-integrated creatives.
With travel-specific optimization models, the solution identifies high-intent audiences ready to book and matches them with travel offerings based on their in-market activities and preferences, delivering greater relevance, higher engagement, and stronger campaign performance.
Here's what makes Travel Ads a must-have for travel advertisers:
Enriched travel ad format: Showcase your hotels, flights, and destinations through visually engaging, dynamic ad formats to boost engagement and drive incremental conversions.
Intent-driven performance: Combine TikTok's travel intent model with your catalog data to deliver relevant, personalized travel ads at scale across the entire journey—from discovery to booking.
Smart+ automation and efficiency: Launch AI-powered campaigns that automate setup, creative generation, and delivery optimization, maximizing results and return on effort.
Travel on TikTok goes beyond the For You feed, unlocking real-life travel experiences. With TikTok Travel Ads, advertisers can leverage dynamic ad creatives and travel-first intent signals to seamlessly guide the TikTok community from discovery to booking—making every swipe a step toward conversion.
Travel cards
Each Travel Ad features a clickable travel card with relevant information such as hotel name and ratings, pricing, flight information, and discounts, helping travelers make informed decisions as they plan their trips.
Travel cards are built using details from the catalog and appear two seconds after the video ad starts playing. They support up to 10 cards (in the Single Video format) and auto-slide every four seconds to keep the experience engaging.
Travel Ads creative formats
Travel ads are available in three formats: Single Video, Catalog Video, and Carousel:Single Video
A standard video of your choosing, set up during the campaign creation flow.
Features up to 10 travel cards are dynamically generated from the travel catalog and overlaid on the video.
Travel cards appear two seconds after the video begins playing and auto-slide every four seconds. They display key product information such as the hotel name, flight routes, destination, or price.
Clicking on a travel card directs users to the associated product link in the catalog.
Catalog Video
Video assets are uploaded to the catalog and matched to a single product item (e.g., hotel, flight, destination).
Catalog Videos include a single travel card that is dynamically generated from the catalog for the same product and overlaid on the video.
Travel cards appear two seconds after the video begins playing and display key product details such as the hotel name, flight route, destination, or price, depending on the catalog type.
Clicking a travel card takes users to the corresponding product link in the catalog.
Carousel
Dynamically pulls images from your product catalog to create a carousel.
Each image includes a clickable product tag populated from the catalog. Clicking the product tag directs users to the corresponding product link.
Users can swipe left or right to browse through catalog images.
A single ad caption is used across all carousel images.
Background music is required and plays in a continuous loop.
Helps to reduce creative fatigue by increasing creative variety.
The future of travel advertising starts here
Travelers aren't just searching for trips—they're discovering them on TikTok. In fact, 66% of users say TikTok is their most helpful source of travel inspiration,² and they're 2.6x more likely to book an experience after searching on the platform.³
TikTok has become a go-to destination for travelers planning their next trip or adventure. With Travel Ads, we're meeting them in those key moments with inspiring and relevant content across Expedia, Vrbo, and Hotels.com. It makes it easier for our travelers to find exactly what they're looking for, while our brands see real and measurable impact.
With Travel Ads, your brand can be part of this journey from inspiration to action. Get ready to engage travelers in a whole new way.
Check out our TikTok travel hub for more info!
Sources:
TikTok Marketing Science Travel Consumer Behavior Survey via Suzy, January 2023.
TikTok Marketing Science US Custom Travel Destination Survey via AYTM, April 2024. [Q7] (n=500).
TikTok Marketing Science Global TikTok as a Discovery Engine Study 2023, conducted by Material.