TikTok Insights: Research Tool | Learning and Resources

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Kenali audiens anda dengan lebih baik dengan menggunakan TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here

Location:

Gen Z

Millennials

Gen X +

All TikTok users

Creator

People

Brand Trust

Ad Solutions

Effectiveness

Aplikasi

Auto

Kecantikan & Penjagaan Diri

Barangan Pengguna yang Dibungkus

Pendidikan

Entertainment

Fashion

Perkhidmatan Kewangan

Makanan & Minuman

Permainan video

Peruncitan

Real Estate

Sports

Tech

Syarikat Telefon

Perjalanan

Back to School

Black Friday

Christmas

Easter

Father's Day

Graduation

Halloween

Hot Sale

Mother's Day

Ramadan

St Patrick's Day

Superbowl

U.S. Independence Day

Valentine's Day

Ferragosto

Reyes Magos

World Cup

Buen Fin

Songkran

Mega Sales

Tet

Summer

Carnival

Eid

Fiestas Patrias

Copa America

Olympic Games

TikTok Insights menampilkan kajian oleh pihak ketiga yang dibiayai oleh TikTok dalam kalangan orang dewasa yang berumur 18+.

Jumlah: 15608 hasil

2.3

Pengguna TikTok Milenial adalah 2.3x lebih berkemungkinan untuk mencipta siaran & mengetag jenama berbanding dengan pengguna platform lain

Lihat selanjutnya

1 in 2

1 in 2 Millennials explicitly view TikTok as entertaining.

3 in 5

Among Gen Z TikTok users, 3 in 5 discoveries made on TikTok started with an intention.

81% pengguna TikTok yang membuat pembelian Kembali ke Sekolah mengatakan bahawa platform tersebut memainkan peranan dalam pembelian/pembelian hadiah.

Lihat selanjutnya

40% of Millennial TikTok users say the platform helps them discover new things.

86% of TikTok users agree that they can find their type of content on TikTok.

1.8

TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users).

Lihat selanjutnya

34% of TikTok users buy food & beverage products they have discovered on the platform.

1.5

Gen X TikTok users are 1.5x more likely than users of other platforms to find gift inspiration during Christmas on TikTok.

44% of Gen X TikTok users say the platform helps them discover new things.

64% of TikTok users saved posts about personal care on the app for future reference in the past month.

1.4

TikTok users are 1.4x more likely to buy a new tech product in the next 6 months (vs. non-TikTok users).

United Kingdom

Ad Solutions

37% of SMB users who have used TikTok have been able to gather authentic reviews and feedback from users in the comment section on TikTok.

Source: TikTok Marketing Science SMB Advertiser Research (UK Results) conducted by Advertiser Perceptions 2022 (n=100)

Kenali audiens anda dengan lebih baik dengan menggunakan TikTok Insights

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