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How TikTok helps you promote your app
Lower cost per install
TikTok-driven Cost Per Installs (SKAN) are 95% lower than on other platforms.
Higher engagement
TikTok-driven app installs result in 59% more in-app engagement during their first week compared to other platforms.
Stronger retention
TikTok-driven app installs experience a 39% lower uninstall rate compared to other platforms.
Solutions and strategies for growing your app
Automated growth at every stage
Smart+ is TikTok's AI-powered tool that automates ad targeting, bidding and creatives to optimize campaigns, delivering the right ad to the right person.
App retargeting
App retargeting
Tips for TikTok success
Make installs seamless
Use the App Profile Page, an instant page experience designed to enhance iOS 14 Dedicated Campaigns for app installs.
Learn more
Optimize post-install actions with AEO
Focus on high-value users with VBO
Create ad content that shows off your app
Connect with TikTok trends
#fashion
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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, making it ideal to promote your app effectively.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
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