• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 16%

  Engagement Rate

• 163M

  Video Views

• +12%

  Ad Recall Lift

From convenience to connection OXXO turns everyday moments into love stories on TikTok

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• 461

  video submissions

• 530K

  effect interactions

• +21M

  boosted impressions

Reimagining second-hand shopping by engaging UK creators and generating over 21 million impressions on TikTok.

• 16.4%

  lift in brand awareness

• 11.2%

  lift in brand association with hydration and protection

• 15.5%

  lift in Brand Love*

Behind CeraVe's strategy to shine online and offline during Carnaval in Brazil with TikTok

• 2,767

  user-generated videos

• 2,113

  unique participants

• 8,853

  hashtag page views

Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format

• +26.8%

  Ad Recall

• +4.8%

  Intent

• +2.3%

  Favorability

Vaseline Lip Therapy Campaign: Driving 3,600% ROAS with a Full-Funnel TikTok & Olive Young Strategy

• 26%

  of the overall campaign impact was generated by TikTok*

• 50%

  contribution to the lift in Brand Love

• 30%

  contribution to the lift in association with the music territory and other brand image attributes

How TIM brought the TikTok community to the big screen at Rock In Rio with Ivete

• 4.8%

  increase in Ad Recall

• ~20M

  Impressions

• ~20K

  H5 Carousel Image Views

How Mastercard Singapore used TikTok to champion autism awareness

• +70M

  Video Views

• 12.1K

  Creator videos

• 2377%

  Increase in trident-related search

#TridentOnTheBeat: Hitting the right notes to drive long-term brand equity.