TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
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Using A/B testing to evaluate creative add-ons, Dr. Jart+ identified Product Highlight as the most effective format for boosting conversions and engagement on TikTok.

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand

Driving measurable Amazon and DTC growth with Smart+ and a full-funnel TikTok strategy

Proving TikTok as an incremental growth driver beyond last-click attribution

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

Unlocking full funnel efficiency for TikTok Shop with new consideration audiences from Consideration Ads

From volume to value: how Stone Ward drove higher intent leads for JF Fitness, a Crunch Fitness franchisee

A strategic TikTok One campaign driving outstanding brand awareness

Camille Rose boosted sales with Smart+ and TikTok for Amazon Multi-channel Fullfilment

United Airlines and Sightly used TikTok’s API-powered cultural intelligence to move at the speed of PR, outperforming campaign benchmarks and capturing real-time consumer attention.

Sandbox VR used TikTok Search Ads to attract high intent audiences, improve acquisition efficiency, and drive more local bookings across its immersive virtual reality experiences.
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