See our success stories
TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
Our success spotlight
Toyota
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
See case studyDiscover more success stories from across TikTok
Torrid
Continuous Conversion Lift Study tests prove strong TikTok incrementality for Torrid.
Etos
How Etos used TikTok to drive awareness and conversions of their beauty and make-up products.
Wisp
Pioneering Smart+ to drive incremental purchases and scale performance.
RMS Beauty
Boosting makeup sales with authentic founder-led content and conversion solutions
Samsonite
How effectively using TikTok's Pixel and Video Shopping Ads helped Samsonite to boost sales of their suitcases across multiple markets in Europe.
Atún Dolores
Innovating flavor and brand connection with Atún Dolores® 2.0 on TikTok
AMVO 'Ahorra o Nunca'
Leveraging Hot Sale to Connect with Consumers through a Full-Funnel Strategy on TikTok
Torrid
Driving brand metrics and bottom-line success with a full-funnel TikTok Strategy
Calvé
How Calvé used TikTok to drive awareness and engagement around the 2024 UEFA Championships.
McDonald's Malaysia
How McDonald’s leveraged TikTok trends to boost Chicken McNuggets purchases among Malaysian Gen Zs by 6%
Ristorante Pizza by Dr. Oetker
Slicing through the competition with Branded Mission, Interactive Add-Ons and Top Feed
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