How do I make my first ad?

The ultimate guide for creating your first ad

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5 easy steps to get started with TikTok

Step 1

Create your Ads Manager account

It all starts with the end-to-end TikTok ads platform. Create ads, then manage and optimize your ad campaigns, all in one place.

About Ads Manager

Step 2

Define the objective of your campaign

Configure your campaign according to your business objectives, and direct the right audience to your website.

How to choose the right objective

Step 3

Select your target audience

Target ideal customers and create a custom audience with advanced tools to boost engagement and reach repeat customers.

What is a custom audience?

Step 4

Set your budget

TikTok let you set your bid and daily spend. And you've got the tools to help you succeed within your budget, manage ad delivery, and measure performance.

How budgeting works

Step 5

Choose the video for your campaign

It's time for the big premiere. Define the creative (aka video) that will be used in your ad. And you're done!

Explore Creative Center

Your questions, answered

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How do I pick the right objective?

Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration, and Conversion.

How can I get started?

How do I make a successful ad?

How much is it to run TikTok ads?

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