How do I make my first ad?
Get your business unparalleled access to millions of daily users – and millions of potential customers.
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Step 1
It all starts with the end-to-end TikTok ads platform. Create ads, then manage and optimize your ad campaigns, all in one place.
About Ads Manager
Step 2
Configure your campaign according to your business objectives, and direct the right audience to your website.
How to choose the right objective
Step 3
Target ideal customers and create a custom audience with advanced tools to boost engagement and reach repeat customers.
What is a custom audience?
Step 4
TikTok let you set your bid and daily spend. And you've got the tools to help you succeed within your budget, manage ad delivery, and measure performance.
How budgeting works
Step 5
It's time for the big premiere. Define the creative (aka video) that will be used in your ad. And you're done!
Explore Creative Center
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Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration, and Conversion.
Get started